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How Digital Marketing Can Replace Manufacturing Trade Shows

SmartBug Media

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Webinar Production.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Other people’s audiences.

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Why You Should Invest in Partner Marketing

Heinz Marketing

Partner with another organization to produce industry research, blog posts, webinars, podcasts, and more. Have a new high-value piece of content you want to promote to your audience? Or another event that you’re driving registration for? Co-host or sponsor an event.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows. Demand for podcasts has also increased.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Amplified reach. Lower overhead.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Source: Seismic, Hinge Research Institute. The project was co-branded between Red Bull and GoPro. Launching with Co-branding with Research.

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B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Moreover, you can start using the research right away — there is no waiting for results and analysis. Licensed existing research generates leads.