DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 136

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 120

Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

PathFactory

MARCH 3, 2023

In 2022, we saw 3X ROI on the more personalized live (digital) events and as well as webinars compared to large industry trade shows. What I’ve heard from industry colleagues is that thousands of dollars earmarked for 2023 trade shows are getting cut from marketing budgets, in favor of cost-effective or guerilla initiatives.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Exo B2B

SEPTEMBER 1, 2020

The current pandemic has changed many things in human interactions, especially “distancing” and therefore, prompting many companies and organizations to rethink their habits in terms of traditional conferences and trade shows. The post B2B Marketing: the end of traditional conferences and trade shows?

Trade Show 59

Trade Show Conference B2B Marketing B2B 59

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI RFP Work Management 120

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

MarketJoy

JULY 17, 2020

They might be planning for virtual conferences, online meetups, and webinars. It is easy to promote this type of event as already have an audience who was excited about an event that is now cancelled. You may decide to run virtual meet-ups, a series of webinars, or video interviews.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. At the top of the list (5.3) and public relations (3.1)

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Square 2 Marketing

MAY 28, 2020

I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. Make no mistake: Air travel and live trade shows, conferences and events will be among the last business activities to return, and they may never return to pre-COVID levels.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Vision Edge Marketing

DECEMBER 13, 2022

Ideally, these funds are used to support the implementation of the strategies and plans necessary to achieve the expected business results. Each function then distributes its “piece of the pie” among the various programs it will execute in support of the strategies, priorities, and targets. Yes, I Want My Growth Idea.

Budget Programs 213

Budget Programs Allocation Trade Show Marketing Budget 213

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. This AI-driven strategy accomplishes three objectives: It identifies the most appropriate targets to go after.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

B2B Marketing Traction

APRIL 23, 2012

You see, what most businesses do is just show up. Trade shows are hard! When they get home and back to the office, their family needs attention, and they are playing catch-up with work meetings, phone calls and emails. To add insult to injury, everyone is too busy to follow up with the trade show leads.

Trade Show 100

Trade Show Spending ROI Webinar Metrics 100

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Leadspace

MAY 26, 2020

Watch the webinar: The Secret to Customer Obsessed Marketing Ops to learn more. The post From Trade Shows to Virtual Events: The Modern Marketer’s Journey appeared first on Leadspace. During this time, it’s more important than ever to use your customer data correctly.

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. It turns out YouTube is great for all phases of trade show promotion. Create a LinkedIn Group for the show.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. In our current economic environment, trade shows are suffering even more because marketing and sales departments are cutting out shows they’ve attended for years.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Other people’s audiences.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads? The key is to make it creative.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Think carefully about whether your audience will be there to receive your package. Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Sage Marketing

SEPTEMBER 2, 2020

One of our SaaS clients was hit the hardest, with almost a quarter of their leads coming from trade shows, conferences, and face-to-face meetings in 2019. over the last five months, we were able to implement B2B lead generation strategies that generated a higher goal conversion rate than the previous year during the same period.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Expand your webinar and podcast programs. But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Trade Press Services

APRIL 29, 2024

Become a guest, panelist, or speaker on webinars and podcasts. Professional audiences love learning in a conversation-style environment. This makes webinars and podcasts especially valuable for sharing thought leadership. Attend and present at relevant conferences, trade shows, workshops, and summits.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

6sense

OCTOBER 1, 2021

They prefer the wink at the trade show booth or the telling statement in the sales call to the obfuscation of the internet. . Discover More in the Webinar. What are the biggest challenges in creating an ABM strategy? How do inbound efforts and demand generation efforts best fit into ABM strategies?

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 354

Thought Leadership B2B Thought Leadership Research Practices 354