SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Google Search Console.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.

PPC 120

PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). The future of performance marketing.

Marketing Attribution 96

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 96

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. Social Media. 32 Free Marketing Courses to Take in 2017. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. Organic search experiments can take weeks to show results. You choose exactly when and where your ads are seen.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Biznology

JUNE 11, 2015

If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Pay-per-click (PPC).

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Marketing is a highly dynamic industry.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. There Isn’t a Set Strategy In Place Yet. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

KoMarketing Associates

JULY 10, 2018

A few months ago, Mark Traphagen wrote a post on Search Engine Land that really stood out to me. The post, “Social media in 2018: Time to grow up or get out” is based on the premise that social media needs to take the next step toward becoming a legitimate channel. Just like social media, it’s time for content to grow up.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Check out what Moz founder Rand Fishkin writes about with commercial investigation search. Like everything else that’s imperfect in marketing, you can only do so much at any time.

Keywords 87

Keywords Intent Resources Top of Funnel 87

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Brightedge

APRIL 7, 2020

As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As you create this material, the BrightEdge platform can help you track mobile engagement to your content.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lowers your marketing expenses. Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

MAY 21, 2019

After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. Take for the example the phrase marketing automation.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

MARCH 26, 2020

Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.". There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

KoMarketing Associates

JULY 20, 2017

It’s no secret that there are many myths and misconceptions when it comes to search engine optimization. The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This statement is false.

SEO 120

SEO CTR Domain Keywords 120

Conductor

MAY 10, 2021

Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. That in itself is good news for the digital marketing industry. Top Career Paths in Digital Marketing. Content Marketing. •

SEO 80

SEO SEM Outgrow PPC 80

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. What Does EPC Mean in Affiliate Marketing? No worries.

Cost Per Click 121

Cost Per Click CPC Advertising Agencies Landing Pages 121

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. Here’s how you do it: Improve Content Targeting. Here’s how you do it: Improve Content Targeting.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Develop your own online presence. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Magisto

APRIL 9, 2019

We get it, Facebook ads can be confusing. Not to mention the rules for advertising on Facebook are *constantly* changing. That’s why we reached out to 10 industry experts to help lift the curtain on how to market for small businesses on Facebook. “How can I make my Facebook ads more effective?”

Paid Search Agency 76

Paid Search Agency Ads Tips Campaigns 76

Choozle

FEBRUARY 12, 2019

” Marketers get asked these questions every day by the top dogs at their companies. There’s plenty of data around the value of various digital marketing and advertising efforts, but it’s often outdated or hidden inside of a long-form blog post. Marketing Stats You Need to Know. We get that.

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

KoMarketing Associates

NOVEMBER 6, 2018

It is no secret how significant SEO can be to a digital marketing program. Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Buyer Journey Alignment.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121