KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. After the pandemic started, the majority of marketers (47%) still said that content marketing led the way in ROI.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Go Beyond SEO

JUNE 6, 2024

Did you know that search engine marketing solutions can boost your online visibility by up to 70% and increase website traffic by 50%? By implementing strategic SEM tactics , you can ensure that your brand stands out in the crowded search engine results pages and attract more potential customers to your website.

Search Engine Marketing 78

Search Engine Marketing Paid Content Search Marketing Lead Scoring 78

KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Shifting Toward Marketing to Drive Revenue.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

KoMarketing Associates

NOVEMBER 22, 2017

Content marketing is growing in popularity as a tactic to achieving strategic objectives, but how are certain industries integrating it? The vast majority of respondents (86 percent) stated that their companies utilize content marketing. Content Marketing and Digital Maturity.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

PureB2B

APRIL 27, 2021

It is in this context that some practitioners of content marketing look down on SEO. There’s a notion that emphasis on keywords can pollute content and damage quality. Furthermore, we’re in an age where so many digital platforms and social media enable you to make your content more visible. Categorize your content.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

PureB2B

APRIL 27, 2021

It is in this context that some practitioners of content marketing look down on SEO. There’s a notion that emphasis on keywords can pollute content and damage quality. Furthermore, we’re in an age where so many digital platforms and social media enable you to make your content more visible. Categorize your content.

SEO 62

SEO Content Marketing Content Paid Search Agency 62

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

ClearVoice

JUNE 10, 2021

After spending six years as a full-time journalist and editor at many publications, networks, and digital destinations, I found myself drawn to the vast world of content marketing. While definitely different from reporting, I discovered much of my journalistic training and experience translated seamlessly to content marketing.

Content Marketing 108

Content Marketing Paid Search Agency Advertising Agencies Content 108

ClearVoice

JUNE 27, 2022

This is why strategies like search engine optimization (SEO) and search engine marketing (SEM) play such an important role in digital marketing. Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

KoMarketing Associates

JANUARY 3, 2020

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. About 57% of the same group said they have seen an improvement in their ability to tie content assets to business outcomes.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

KoMarketing Associates

MARCH 20, 2014

Here’s the part where I connect my new-favorite TV series to the world of content marketing. For content marketers, the “time is a flat circle” concept brings up an interesting question: When it comes to our marketing strategies, are we simply recycling the types of content assets we’ve known to be successful in the past?

Content Marketing 120

Content Marketing Content Paid Search Agency Urgency Marketing 120

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. appeared first on Scoop.it

Rules 103

Rules Top of Funnel Content Marketing Tips 103

KoMarketing Associates

OCTOBER 22, 2018

As marketers continue to look for new ways to reach out to their target audiences, new research shows that they are still dedicated to content marketing as a way to resonate with their customers. More people are trying to fit content into what they’re doing.”. B2B Marketers and Their Dedication Toward Content Marketing.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 93

Media Plans Planning Content Marketing Paid Search Agency 93

KoMarketing Associates

SEPTEMBER 11, 2019

Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. B2B Marketers See More Success with Innovative Content. About five percent admit that they are overall “unsuccessful.”.

Marketing Report 121

Marketing Report Content Marketing Brand Identity Branding 121

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

JUNE 10, 2013

When it comes to content marketing, some would say finding the ultimate recipe for success is a little like putting together the right flavors and ingredients to make a meal. When cooking up your content marketing recipe, be sure to think ahead. The same holds true for effective content marketing campaigns.

Content Marketing 120

Content Marketing Planning Content Search Engine Marketing 120

KoMarketing Associates

APRIL 15, 2014

This is as true in the world of content marketing as it is in the world of creative writing. Are you a content marketer looking to improve your writing? This is my all-time favorite content marketing blog. Lesson for content marketers: Find a way to develop a voice with your content.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

NOVEMBER 20, 2013

My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away. What were the latest content trends being discussed in blogs and on social media? What types of resources were B2B marketers using to find (and discuss) the latest in content marketing?

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. 7 min 31 sec video.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

KoMarketing Associates

NOVEMBER 17, 2016

As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly.

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

OCTOBER 16, 2019

Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of marketers (62.5

Marketing Report 122

Marketing Report Marketing & Strategy Webinar Metrics Marketing Strategy 122

Martech

JUNE 10, 2024

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation For most, the channel mix means social advertising, search engine marketing, video marketing and account-based marketing. About half said sourcing the right data and determining the right channel mix are top challenges.

Marketing Analytics Tools 76

Marketing Analytics Tools B2B Marketing Advertising Agencies B2B 76

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers.

SEO 227

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 227

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. appeared first on NuSpark Marketing. Ready to get started?

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

DivvyHQ

JANUARY 19, 2022

Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them into loyal customers. Follow these guidelines, and you’ll have a better shot at alignment success.

SEO 120

SEO Marketing Strategy Marketing & Strategy Content Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. It’s great to look back at some of the really awesome content (we hope you agree!) And the Nominees for Best 2013 Content Marketing Ideas Are….

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 8, 2023

Marketers’ Increasing Investment in Content Marketing As marketers look toward investing their budget in various assets and solutions, previous research indicates that many are specifically looking toward content marketing.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

DivvyHQ

JANUARY 23, 2019

Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report. Here are our top takeaways from the B2C content marketing statistics featured in this year’s report. Content Marketers Still Aren’t Comfortable with Their Measurement Proficiency.

Planning 49

Planning Content Marketing Allocation Research 49

KEO Marketing

OCTOBER 23, 2017

Over the past year, content marketing has become a crucial component of the marketing strategy. A recent study found that 53% of marketers see clear ROI and 43% believe opportunities exist. Although the value of content marketing is undeniable, most marketers find adapting to an ever-shifting landscape challenging.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KoMarketing Associates

FEBRUARY 15, 2023

As marketers dedicate more of their budget to content, new research suggests that senior leadership is seeing the value of it, and content is becoming a key revenue driver. Over the past 12 months, most marketers (49.2%) said that their content budget has grown larger. About 35.1%

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. Users are not only conducting personal searches, but search engines are also being used in business settings. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120