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What is a keyword ontology?

Biznology

But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. The results were a good first pass on what keywords are relevant to our products, and we found many strong correlations. But it was about 70 percent accurate.

Keywords 197
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Why content marketing complements (but doesn’t replace) link building

Biznology

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Here at Moz, we've made it a priority of the last several years, from improving the quality of our Domain Authority score, improving Spam Score, completely changing the way we identify the search volume in particular keywords. Sampled search succeeds. Well, the answer is what we call sampled search. So what do we do?

SERP 67
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Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

The correlation between these great white keywords and school fish keywords has grown ever more important, especially in the past two years. If your website and domain are not authoritative for the great white keywords you’re going after, your chances of winning are low. KEY TAKEAWAY.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

Google’s revised Quality Rating Guidelines document has found its way into public domain once again, covered in Search Engine Land and originally discovered through The SEM Post. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Google Quality Ratings Guideline (Version 5.0).

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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

Out of Synch :  We’ve relied on a logical and sequential progression view of the funnel or pipeline correlated to the many variations of the traditional view of the AIDA sales funnel which was first introduced in 1898 by the American Advertising and Sales pioneer E. Elmo Lewis – yes a very long time ago! . 

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Taken as a whole, your collection of content demonstrates your expertise and positions you as an authority in your domain area. Fortunately, all that has changed.