Best Practices to Successfully Prepare and Optimize Your B2B PPC Campaigns
Launch Marketing
NOVEMBER 21, 2018
LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. Some key metrics to keep an eye on include CTR, CPC, number of conversions, conversion rate and cost per acquisition or cost per lead (CPL).
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