The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard?

Marketing Budget 98

Marketing Budget Service B2B Marketing B2B 98

TrustRadius Marketing

OCTOBER 27, 2022

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. We’ll explore the features and strategies your enterprise should consider for customer engagement.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

The Marketing Blender

OCTOBER 7, 2022

Our Services. . Resources. . Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. Related Content: Your guide to building a marketing budget template.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

The Marketing Blender

OCTOBER 1, 2022

Our Services. . Resources. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. See Our Work. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Heinz Marketing

JANUARY 25, 2023

This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 109

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 109

The Marketing Blender

APRIL 16, 2020

Our Services. How to make smart cuts to your Marketing Budget…. This especially applies to marketing, seen by many CXOs as a “cost center.” It’s only a cost center if it’s not enabling your goal attainment. First of all, your resources are not limited to your cash. Digital Marketing.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

DealSignal

JANUARY 27, 2023

This is where a Lead Enrichment Software comes in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. What is a Lead Enrichment Software? 84% of marketers consider generating leads their biggest priority.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

SmartBug Media

OCTOBER 2, 2023

As the year draws to a close, marketers face a crucial task: allocating their remaining marketing budget to drive the best return on investment (ROI). Whether you're an experienced marketer or just starting out, we've got you covered. Let's dive in and make those marketing dollars count! What’s working well?

Allocation 64

Allocation Marketing Budget Marketing Budget Creation Cost per Acquisition 64

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Marketing Budget 109

Marketing Budget Budget Programs Enterprise Management Work Management 109

Marketri

NOVEMBER 21, 2023

When it comes to planning your marketing budget, the process can be daunting. Unfortunately, this leads many companies to fall back on reusing an old budget. To maximize the impact of your marketing dollars, you must leverage a strategic approach to budgeting. Reflect on past marketing strategies.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Allocation Planning 62

DealSignal

JANUARY 30, 2024

With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business. Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. When sales and marketing are misaligned on technology, it costs the company 10% in revenue per year.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

Paid Search Agency 330

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 330

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Paid ads are a smart move, but you’ve gotta invest in them the right way.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Hubspot

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Marketing Costs for a Startup.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Startups Budget Programs 92

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

FunnelEnvy

MAY 27, 2024

Evaluating your SaaS marketing conversion rate can feel like peering into a black box. You may be considering a funnel audit, but how do you know when the cost of a funnel audit is justified? Increased Customer Acquisition Cost (CAC). Is acquiring each new customer costing you more and more? Implementation Costs.

Top of Funnel 62

Top of Funnel Cost Advertising Funnels Lead Ranking 62

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 222

Marketing Budget Work Management Marketing Management Marketing Budget Creation 222

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results. One area where marketers can cut expenses without compromising quality is translation.

Cost 52

Cost Planning Paid Search Agency Marketing Budget 52

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Advertising Agencies 287

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 287

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers. as opposed to products.

Enterprise Management 305

Enterprise Management Sales Management Work Management Marketing Management 305

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. These companies adopt a variety of techniques, such as email marketing, social media outreach, and cold calling, to identify and engage potential customers on the company’s behalf.

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

DealSignal

OCTOBER 18, 2022

Sometimes referred to as data appending, data enrichment can be performed manually or with the help of a data enrichment service. With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there’s a simple solution to tackling the biggest ones. Key Takeaways.

Paid Content 315

Paid Content Customer Surveys Marketing Budget Paid Search Agency 315

Webbiquity

JANUARY 18, 2022

If the value is that obvious, why is it that, “While the concept of intent data has been around for close to a decade, many companies are just starting to fully explore the best methods of harnessing it to grow their businesses”? Now, nine things you need to know if you’re considering the use of intent data.

Intent Data 328

Intent Data Marketing AI Intent Lead Ranking 328

Martech

FEBRUARY 19, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. This helps in targeting specific customer groups with personalized marketing campaigns and offers. Use data to stay ahead of competitors and adapt marketing strategies accordingly.

Acquisitions 93

Acquisitions Marketing Budget Analytics Allocation 93

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Valasys

AUGUST 6, 2021

You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? It can also be used as customer service instead of waiting on hold with a company-owned call center!

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Televerde

OCTOBER 7, 2020

About 53% of marketers say that they allocate more than half of their marketing budget to lead generation. Today, when you factor in the intensive online competition, your huge lead generation budget may not translate to more leads. 4 Factors to Consider When Budgeting for Lead Generation. Target Market.

Marketing Budget 69

Marketing Budget Budget Programs Marketing Budget Creation Lead Generation 69

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. A Marketplace in Transition.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. There are countless resources online offering various calculations as well. All good SaaS marketing budgets go beyond the numbers alone. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. There are countless resources online offering various calculations as well. All good SaaS marketing budgets go beyond the numbers alone. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52