Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. And at the end of the post, we’ll also share the top 5 qualities you should be looking for in any lead generation software you choose. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 165

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 165

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Ensure you include CTAs so site visitors know what you’d like them to do next, and detailed contact information (how to reach sales, service, finance, etc.)

Digital Asset Management 275

Digital Asset Management Product Brand Identity Branding 275

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 352

Resource Management Demand Generation Agencies CMS Development Work Management 352

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.”

Planning 225

Planning SWOT Allocation Contingency Planning 225

Martech Advisor

FEBRUARY 13, 2020

Fashion marketing focuses on creating and managing advertising campaigns for fashion brands, products, and services. The fast-paced industry keeps marketers on their toes to devise creative campaigns to present fashion products artfully while achieving conversions and ROI. Fashion Marketing Definition.

Course 78

Course Merchandising Planning Work Management 78

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger. Content marketing is a conversation.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. Of course, all these new providers are vying for the same customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. Of course, all these new providers are vying for the same customers.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

SendX

JUNE 10, 2020

Of course, email marketing is working at a top-notch rate. We have been jumping on and off to try different bulk email tools to see which one works the best. SendX is one such intuitive email marketing tool that is both trustworthy and affordable. The question is, which tool to employ to send those emails in bulk

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways. Image: CMI.

Lead Ranking 278

Lead Ranking Lead Scoring CMS Development Content Marketing 278

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

InsightSquared

MAY 15, 2019

Account Manager. Finance and management studies gave you models to take into the real world while our area did not. It’s refreshing to find that more programs are providing courses , structure , and guides but universities and the field itself need to fill in the knowledge gaps. Pharmacy Tech. Insurance sales rep.

Budget Programs 277

Budget Programs Work Management Marketing Management Marketing Automation Services 277

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. How does the survey work?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Although reputation management is synonymous with review sites (think: Yelp!

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. What is Digital Marketing?

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. This sets the course for your entire AI-driven strategy. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives.

Marketing AI 101

Marketing AI Contingency Planning Work Management Digital Transformation 101

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. Target them!

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Martech

JANUARY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, should tech start-ups be worried? Puffery, of course, is the term of art in advertising for expressing what is obviously an opinion. I think we all know it does.

Product 91

Product Work Management Marketing Management Eye-Tracking 91

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process. You’re invited. ??.

Work Management 118

Work Management Webinar Metrics Effectiveness Marketing & Strategy 118

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 90

Sales Management ROI Planning Work Management 90

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

PathFactory

MAY 3, 2022

Purchasing new software is a huge investment of time and money: you research, you get executive buy-in, you get the budget approved… so it can be disappointing when it doesn’t do what you hoped. It can be applied to everything from investments to relationships, and yes, even to B2B technology solutions. Am I hitting a nerve?

Work Management 52

Work Management Marketing Management Budget Programs Account Based Marketing 52

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 124

Template Email Marketing Blast Campaigns Planning 124

Hubspot

MAY 18, 2018

These types of questions aren't just relics of elementary school -- they're also challenges inherent to inventory management. Inventory management goes beyond simple arithmetic. It's this kind of contingency that makes organization, automation, and technique crucial when you have so much product to keep track of. Price: Free.

Work Management 73

Work Management eCommerce Marketing Management Forecasting 73

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Buffer

FEBRUARY 18, 2021

In March and April of 2020, work and life as we knew it was changing. I especially wanted to hear from parents about what could help them as many schools were shutting down and partners or spouses were also required to work from home. Now, we’re continuing four-day work weeks for the foreseeable future. The results?

Work Management 97

Work Management Lead Ranking Customer Surveys Guidelines 97

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 90

Facebook Digital Asset Management Tools Brand Identity 90

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 116

Enterprise Management Digital Asset Management Demand Paid Search Agency 116

Outbrain

MAY 27, 2019

At home, at work, with family, friends and just about everyone you interact with. Or, you say to your boss, “I’ve worked hard this year, I would like a bonus!”. If you negotiate with vendors at work, you need to develop a skill set that goes way beyond vegetables versus dessert. That’s negotiation. We’re here to help.

Work Management 39

Work Management Marketing Management Vendors Advertising Benchmark 39