Single Grain

JULY 27, 2021

Optimizing for Mobile. Another trend that SkeletonHD decided to take advantage of was optimizing for mobile. After all, it takes the same amount of time to create a mobile ad for 98.3% Therefore, Samer decided to double down on mobile ads and spend less time on desktop. Since 98.3% How You Can Execute This.

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Whether you’re a mom-and-pop shop or a global enterprise , this is a marketing opportunity you can’t afford to miss. The aspect ratio for a TikTok is 9:16—pretty much the vertical default for smartphones.

Advertising Agencies 113

Advertising Agencies Business Verticals Paid Search Agency 113

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad. What Is PPC (Pay-Per-Click)?

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Digital Marketing World Forum

NOVEMBER 7, 2019

The greatest part of advertising personalization today is done by programmatic platforms that deliver ads across channels and platforms (not only on desktop and mobile but also in audio streaming services and Internet-connected TV). Cross-channel/devices/vertical communication. Thus, CPM decreases and the overall campaign ROI grows.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 67

Inbox Insight

DECEMBER 18, 2018

Cookie – a piece of data sent from a website and stored in a user’s browser that tracks browsing behaviour and stores information, such User preference of vertical (Marketing, IT, HR etc). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Refers to the price of 1,000 ad impressions on a web page.

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Vidyard

JULY 7, 2020

B2C brands are already testing the waters with influencer marketing campaigns, paid promotion, and shoppable video. Whether you’re a mom-and-pop shop or a global enterprise , this is a marketing opportunity you can’t afford to miss. TikTok Video Orientation As a mobile app, TikTok was built for vertical video.

Advertising Agencies 65

Advertising Agencies Business Verticals Paid Search Agency 65

LiveRamp

OCTOBER 16, 2018

But in the digital-first world, TV’s place in an omni-channel marketing strategy is shifting. Consumers simply have far more channels than they did before, and marketers must rely on those channels to drive different behaviors. Networks and programmers are part of much larger content distribution verticals.

Advertising Agencies 40

Advertising Agencies Cost Per Thousand Advertisements Advertising 40

Martech Advisor

FEBRUARY 20, 2020

A data management platform (DMP) is defined as a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns. A data management platform (DMP) is a software that helps build sophisticated audience/ customer segments to run highly targeted advertising and marketing campaigns.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Single Grain

NOVEMBER 14, 2023

So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. Lastly, if you’re planning to run ads on Facebook, make sure you optimize for mobile since: 94% of all Facebook ad spend happens on mobile.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Vidyard

MAY 13, 2020

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Outbrain

JULY 29, 2020

But, urgency is the new currency, as we’re seeing advertising dollars start to come back quickly across verticals — though given the fluidity of these dollars and how quickly they can disappear just as quickly as they appeared, publishers are being challenged to act quicker than ever before. Consider Outstream For Mobile. Be Logical.

Optimization 26

Optimization Allocation Mobile Advertising Paid Search Agency 26

Vidyard

MAY 13, 2020

Marketing on YouTube revolves around the channel, which is like a mini-website for your business. As marketing author Ryan Holiday writes, “Nothing has sunk more creators than this: Our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.”

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Martech Advisor

SEPTEMBER 19, 2019

The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. Commonly used for remarketing ads, DSPs allow advertisers to buy search, display, video, and mobile ads. So, marketers can use a DSP to access a vast ad inventory in a single window without having to get in touch with individual publishers.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72