Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). That’s probably a good idea. Go Local, Hyper-Local. Go Local, Hyper-Local.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

Martech

APRIL 14, 2022

The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. Installs have grown YoY in all verticals tracked by Adjust. Mobile retail racked up $3.5 Mobile retail racked up $3.5 Mobile accounts for 67% of all ecommerce sales. Why we care.

Opt-in 121

Opt-in Mobile Advertising eCommerce Mobile Marketing 121

Outbrain

DECEMBER 10, 2020

However, setting an intention for the new year is no easy task, and no marketer especially wants to drop the ball when it comes to bringing in new leads and customers. across a number of verticals to give your New Year’s campaigns that refreshing twist. 3 Tips to Jump-Start Your 2021. Download General Insights.

ROAS 29

ROAS Verticals CTR Impressions 29

Sprout Social

FEBRUARY 22, 2022

Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). YouTube is filling the gap of vertical short-form videos on its platform as well. Additionally, more than 70% of all YouTube watch time comes from mobile devices.

Youtube 132

Youtube Verticals Mobile Marketing Video Marketing 132

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? billion by 2025. billion by 2025.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., healthcare providers)?

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. But what’s the fuss all about?

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. QR codes can promote app downloads.

Advertisements 87

Advertisements Advertising Brand Identity Branding 87

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. Let’s take an in-depth look at February market share data! When it comes to email marketing, it’s all about your audience. February ended with mobile representing 55% of opens, webmail with 26% of opens, and desktop with 19% of opens.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

Litmus

AUGUST 11, 2022

Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Mobile: 4.4%. Most popular mobile opens. Webmail: 36.0% ?.

Privacy Protection 130

Privacy Protection Email Marketing Planning Privacy 130

Webbiquity

NOVEMBER 17, 2022

No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy. Statistically, at least half of your visitors will be using something else, either a competing browser or mobile device.

Landing Pages 206

Landing Pages Optimization Conversion Rate Lead Scoring 206

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Smart companies are leveraging mobile cameras to improve their customer experience.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Zoominfo

DECEMBER 21, 2020

The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

The Customer

MAY 16, 2024

While you can hear our thirty-minute conversation wherever, as they say, you like to listen to podcasts, Rosso provided this topline explanation of the three verticals that comprise Triton Digital and their value proposition for the industry: “The first is content distribution, or content management.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. Marketing messages that resonate with their beliefs are more likely to have an impact on this group. Luxury shoppers. Image: Microsoft Advertising.

Work Management 94

Work Management Verticals Mobile Advertising Marketing Management 94

illumin

OCTOBER 16, 2023

eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” Retail ad spending is shifting and growing As stated above, retail is by and far the biggest ad spending vertical in the US, and accounts for 27.9% of the market next year.

Spending 52

Spending Paid Search Agency Ads Emarketing 52

Stevens & Tate

FEBRUARY 13, 2023

It’s not a stretch to say that your website is one of — if not the — most important element of your inbound marketing strategy. This happens due to the fact that most websites use a horizontal design, whereas screens on mobile devices are vertical. Without it, there’s very little that you can do.

Design 87

Design Marketing Websites Mobile Advertising Mobile Marketing 87

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? Extending the Reach in B2B marketing. There’s actually some truth to that. They are basically the same.

Google 125

Google Content Marketing Content Verticals 125

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . SnapChat Live Stories) that marketers can use to start conversations about their brands. . Mobile video: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Stevens & Tate

MAY 18, 2023

Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Leverage user data.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. What does this mean for small businesses that are considering IGTV in their social media marketing strategy ? The rise of vertical mobile videos. million followers) was watched 2.1 million times.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. Marketers remember the watershed moment when Apple’s iPhone spawned the mobile marketing ecosystem, and therefore there’s good reason to wait until Apple throws their hat in the ring. Image: Apple.

Paid Search Agency 127

Paid Search Agency Merchandising Advertising Agencies Pricing 127

Litmus

SEPTEMBER 8, 2021

It’s that time again: Here’s our monthly recap on the shifts and trends that happened last month with email client market share. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. in August), there’s an overall increase in market share when compared to Q1.

Email Marketing 119

Email Marketing Mobile Marketing Lead Scoring Lead Ranking 119

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. In an ideal world, other websites within your vertical would link to you – it’s a natural fit. While links are often a necessity to rank in most competitive verticals, they’re not the only piece of the puzzle. Wrapping it up.

Link Building 103

Link Building Internet Marketing Ad Building Planning 103

DAGMAR Marketing

AUGUST 11, 2023

In addition to five new industry verticals which were announced in March 2023, Google has now improved its process for reviewing images within LSAs. Google announced that these improvements will launch on September 1, 2023, and will provide users with more flexibility that gives marketers and business owners more creativity with their ads.

Guidelines 52

Guidelines Service Ads Verticals 52

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. According to the latest visual content marketing statistics , 36.6%

Content Marketing 219

Content Marketing Content High Quality Lead Mobile Marketing 219

ClickZ

JUNE 13, 2020

30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June. A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

Litmus

JUNE 10, 2022

Since we checked last month, Apple’s market share increased slightly from 57.2% Check out our email client market share site, which includes Apple’s MPP data, pre and post-MPP launch. Mobile: 5.3%. Desktop is third, followed by mobile. Most popular mobile opens. of mobile’s opens, ranking just 0.1%

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Episode Summary.

CPO 145

CPO B2B Thought Leadership Transparency Brand Identity 145

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Unbounce

AUGUST 26, 2021

At Unbounce, we love to learn—and lucky for us, we’ve got access to data from millions of landing pages (and billions of conversions) that we can use to determine whether marketing “best practices” hold up. mobile and desktop). The vertical lines represent the range of the remaining pages, excluding extreme outliers.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

ClearVoice

MARCH 6, 2019

Your success as a freelancer or as a content marketer depends in many ways on your ability to stay informed about the most current content marketing trends and examples. Marketers are adjusting strategies to focus on stories. Vertical video is changing content marketing, whether we like it or not.

Trends 109

Trends Examples Content Marketing Verticals 109