Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Content marketing is a creating, publishing, and distributing content to your target audience. Buzz Marketing. Content Marketing. Guerrilla Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. You record the entire episode on video and isolate the audio in post-production for distribution on podcast platforms. Due to the creative nature of the format, there is more than one way to produce mixed footage video podcasts.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Hubspot

JANUARY 5, 2021

In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Short-form video requires taking a more authentic, human, and creative approach to marketing. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. Explore Social Media Storytelling. Create Weekly Themed Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Marketing Institute

SEPTEMBER 26, 2018

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. The article covers content creation, promotion, and distribution costs.). Peg Miller , Xactly.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Marketing Insider Group

OCTOBER 21, 2015

Ultimately, the best content marketing overlays engaging storytelling with a strong content foundation; concise and insightful prose; and the use of creative design aspects.”. https://www.crunchbase.com/organization/virally. Distribution. Distribution. Distribution. 25,000,000. 63,100,000. 10,900,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

ClearVoice

JANUARY 26, 2024

For example: Paid Advertising Landing Pages: Increase conversions by tying together the creative from the ad copy to the thank you page. Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” And more than half struggle to effectively distribute that content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

JUNE 7, 2021

If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. It’s often higher quality than the creative commons stuff and usually closer to what you want. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

SnapApp

JANUARY 15, 2015

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels. On average, every social share directed 1,900 more visitors to the contest – a 67% viral boost percentage.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. Get the List Personalized Picks: Holiday Video Ideas with a Personal Touch Now we’ve seen how the pros make creative marketing holiday videos.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

OCTOBER 16, 2019

If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. It’s often higher quality than the creative commons stuff and usually closer to what you want. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Anyword

FEBRUARY 3, 2020

With a consistent flow of readers, publishers don’t have to rely on the virality that once drove publisher revenue. Or from Complex ’s audience development team, which takes a very broad view of audience development and participates in paid media, business intelligence, SEO, and creative efforts. The upshot?

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Vidyard

JUNE 7, 2021

If your budget is: Small: Look for music with a creative commons license, meaning it’s free to use, with a few small caveats. It’s often higher quality than the creative commons stuff and usually closer to what you want. Particularly helpful is the tab called “Storytellers,” with tracks that follow common narratives.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Content Standard

JANUARY 24, 2017

Most of us deal in written content like blog posts, but it’s much harder to get words viral than images or social media accounts. Between the pop-up notifications when a user goes live, continuous Story play, and in-Story links, Instagram can serve as a compelling cross-promotional storytelling engine.

Brand Identity 40

Brand Identity Branding Opt-out Viral Marketing 40

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Professional tips have been peppered in as well from David Zweig , senior product creative at Discovery, Inc. Distribution: Where does this video belong? ” 5.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Standard

SEPTEMBER 7, 2017

Imagination at Work: Lessons in Storytelling from GE—Linda Boff. ” Here are a selection of her lessons on storytelling: Know Who You Are: To tell your story effectively, “you have to figure out who you are. .” “Sometimes that’s the hardest part in storytelling, getting to the simple idea.”

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Content Standard

JUNE 9, 2015

Back in March it also launched YouTube Cards , a feature that allows creatives to include clickable links to their videos to enhance interactivity. When it comes to video sharing and publishing, many brands are weighing the pros and cons of Facebook and YouTube to achieve a successful balance between distribution, engagement, and virality.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Content marketing focuses on creating and distributing content to answer the questions and problems of a clearly defined audience. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Martech Advisor

JANUARY 16, 2020

For example, if you’re trying to boost sales, you need to mention elements such as discount coupons or offers in your messaging and creatives to encourage users to make the purchase. Consider the following example where Coca-Cola and Pepsi took a dig at each other by using the same creative. Image source: Creative Bloq.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Marketing Insider Group

MARCH 11, 2015

Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. But where do you find the smart, creative, hard-working people to make your content strategy a success? The Analyst.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

ClearVoice

FEBRUARY 26, 2024

These roles range from SEO writers, who optimize content for search engines, to technical writers, who distill complex information into digestible content, and even creative writers, who craft in-depth, compelling narratives. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Content Standard

OCTOBER 2, 2020

” — Jay Baer “Content is king, but distribution is queen. ” — Lymari Morales “Good content isn’t about good storytelling. ” — Jason Miller “The next evolution of content marketing is not more content; it’s better distribution.” And she wears the pants.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Content Standard

APRIL 18, 2017

What better way to tell a story of innovation than through innovative storytelling? Consumers can click on various parts of the graphic to activate aspects of its storytelling, giving them a choose-your-own-adventure experience that is dynamic and compelling. A lot of collaboration is required to pull something like this off.

Brand Identity 56

Brand Identity Branding B2B Storytelling 56

Content Standard

AUGUST 29, 2016

Their content is their product, so a wide distribution isn’t nice to have—it’s critical to the business. Storytelling. Of course, much of this narrative still holds true today, but now, the best marketers are starting to sound like storytellers, and for good reason. Why invest in it? How can brands do it well?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

BuzzSumo

JANUARY 13, 2022

The link to a longer research piece makes this quiz a good example of how to boost the distribution of content. It seems that calculators, while less socially viral, may be better drivers of backlinks. This beautiful map combines amazing interactive visualization with storytelling. Be creative. It’s been shared 106.1k

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Contently

FEBRUARY 8, 2024

Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let’s begin by exploring the fundamentals.

Storytelling 78

Storytelling Examples Viral Marketing Paid Search Agency 78

Single Grain

FEBRUARY 17, 2020

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”. The result?

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Single Grain

AUGUST 15, 2023

Key Services: Social media advertising Content marketing Display advertising Guerilla marketing Influencer marketing Website design Storytelling Kryptonite specializes in: They have an experienced team of paid ad professionals to run ads on leading crypto, NFT, and DeFi platforms. It is an award-winning Web 3.0

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Sprout Social

MARCH 27, 2023

Build out your creative and content Once you ground yourself in the “why” behind your campaign, it’s time to build out the content. Here are five sources of creative inspiration that will help make your next social campaign truly memorable. Use popular formats and trends to shape your creative development.

Social Media 123

Social Media Paid Content Campaigns Media 123

Single Grain

JULY 22, 2022

Web3 marketing professionals know their industry inside and out and leveraging tried and tested creative promotional tactics helps you reach the right audience. Token distribution strategy. Web3 viral referral marketing. Storytelling. Higher Return on Investments. Reliability & Transparency. Digital strategy.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Hubspot

JUNE 25, 2015

In the industrial economy when mass production developed, it was all about keeping costs low to distribute goods to as many people as possible. If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies -- all while laughing your head off -- check out Stanton's TED Talk below. Visualize it.

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

Hubspot

JULY 2, 2013

In the industrial economy when mass production developed, it was all about keeping costs low to distribute goods to as many people as possible. If you want to get some brilliant storytelling tips from the writer of all three Toy Story movies -- all while laughing your head off -- check out Stanton''s TED Talk below.

Viral Marketing 28

Viral Marketing Inbound Marketing Paid Search Agency Creativity 28