Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling Employees to be Brand Storytellers People trust people. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

DECEMBER 17, 2019

Have fun with your marketing, and don’t be afraid to show a little creativity. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Be creative.

Tactics 269

Tactics B2B Marketing Work Management Planning 269

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

illumin

FEBRUARY 13, 2024

The virality of that moment definitely helped solidify this ad as a Super Bowl success. The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. The fundamentals of good storytelling still bring viewers back time and time again, even without the A-list.

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Buffer

JUNE 9, 2022

While I had always considered myself a multi-passionate creative, I didn’t feel like I had time to devote to my other passions while also being a successful entrepreneur. The fact that I had no creative energy left to do things that lit me up was weighing on me. But focusing solely on my business was also draining.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Marketing Insider Group

AUGUST 7, 2020

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. This one might be the most viral infographic of 2015. Science says yes: we process visual imagery 60,000 times faster than text , and this is part of the reason that infographics are so appealing in the age of the short attention span.

Content Marketing 334

Content Marketing Work Management Content Marketing Management 334

Bluetext

MARCH 19, 2024

TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Sprout Social

NOVEMBER 2, 2021

As Reels became a fixture in our Instagram strategy , we decided reposting some of those videos was a low-lift way to test how TikTok can support our awareness efforts and determine which storytelling formats work best. We might want every video to go viral, but low performance can be equally telling. Testing and learning never stops.

Marketing & Strategy 112

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 112

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. ad campaigns and creator marketing activations.

B2B Marketing 109

B2B Marketing B2B Enterprise Management Paid Search Agency 109

Hubspot

MAY 29, 2020

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. Get creative and inspire action. One way is be creative and start a movement. Focus on storytelling. With grassroots marketing, it's important to get creative with how you reach your audience.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Sprout Social

AUGUST 3, 2023

Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 89

Social Media Media Content Storytelling 89

Sprout Social

FEBRUARY 15, 2023

While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round. Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent. million views.

Brand Identity 94

Brand Identity Branding Budget Programs Communities 94

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

SocialPilot

FEBRUARY 11, 2024

Evaluate the creative quality and originality of influencers’ content, prioritizing innovation. Need some fresh, viral ideas that’ll light up our feed. How can we get creative with fitting [your product/service] into fun stories or posts? Storytelling + product reviews = engaging content. What’s the buzz?

Sales Management 87

Sales Management ROI Planning Work Management 87

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. Don’t be afraid to get creative – in fact, you need to be.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 100

Storytelling Content Viral Marketing Video Marketing 100

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The tone and style of B2C videos tend to be more informal, creative, and visually stimulating.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Metadata

FEBRUARY 5, 2024

“We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer. We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Circle Studio

MARCH 12, 2020

Creative marketing and delightful customer service too are not enough to succeed. In Stories That Stick , Kindra Hall, professional storyteller and national speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate. The Creative Curve. Building a StoryBrand.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Focus on an engaging storyteller Have you ever met someone who just “gets it”? Tell a story about the bigger picture.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. That’s why it’s exciting from a creative standpoint. Benefits require investments. What do you think?

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Vidyard

SEPTEMBER 3, 2019

The golden ticket to Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral popularity is still social media, where video is the preferred format. Due to the creative nature of the format, there is more than one way to produce mixed footage video podcasts. Going Forward.

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

SocialPilot

JANUARY 21, 2024

According to a study by Social Media Today , videos generate 1200% more shares than text and images combined, marking the importance of videos in viral marketing. Check out how Waldorf Astoria Maldives Ithaanfushi creatively uses Facebook to showcase its guest’s unique experiences, hotel highlights, and interactions with guests.

Social Media 89

Social Media Social Marketing Marketing & Strategy Marketing Strategy 89

Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. Tap into the wisdom and local expertise of employees in those markets as creative briefs and first rounds of campaign materials are developed. Could consumer-powered content and storytelling be part of the “voyage of discovery” Lenovo promises in the coming months? Only time will tell….

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 100

Content Marketing Microsite Planning Paid Search Agency 100

Contently

JUNE 19, 2019

She owns Jennifer Billock Creative Services, which focuses on magazine writing, culinary travel materials, book editing and writing, and corporate creative copy. He currently runs a podcast called One Thing Real Quick , dedicated to elevating everyday stories about the creative process. Jennifer Billock. John Pring.

Enterprise Management 162

Enterprise Management Work Management Paid Search Agency Marketing Management 162

Hubspot

APRIL 17, 2019

Resonance is the most important determinant of whether your audience will take action , and your video’s creative is the most important determinant of whether your video will resonate with your audience. While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Zoominfo

MARCH 14, 2018

The Convince & Convert team, hand-picked by Jay, uses decades of experience to help move companies or organizations forward in digital through process improvement, customer attitudinal research, competitor analysis, trend-spotting, and creative campaign ideas that get results. And when customers talk, they recruit new customers…for free.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The tone and style of B2C videos tend to be more informal, creative, and visually stimulating.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Vidyard

SEPTEMBER 3, 2019

The golden ticket to viral popularity is still social media, where video is the preferred format. For example, in this episode, within our special sub-category “Video in Focus ”, guest Fergus Dyer-Smith talks about the strength of storytelling in 1980s ads. Manage Your Video Podcast Manage, host, and embed your video podcast.

Video Marketing 65

Video Marketing Storytelling Work Management Youtube 65

SmartBug Media

MARCH 8, 2022

I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92