Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 123

Tactics Work Management B2B Marketing Marketing Management 123

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. Many customers today – especially millennials and Gen Z shoppers – expect personalized experiences when interacting with retailers.

Marketing AI 65

Marketing AI Forecasting Cross-Selling Loyalty 65

Madison Logic

MAY 15, 2024

With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy. In many organizations, the primary role of the marketing team is to influence the top-of-funnel (TOFU) and middle-of-funnel (MOFU) motions to build and fuel the sales pipeline.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. The Impact of Disjointed Communications Inconsistent Messaging One of the most significant repercussions of misaligned sales and marketing communications is inconsistent messaging.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Webinars are a great way to inform, engage, and sell your brand to your audience. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. However, where do you start?

Webinar Metrics 334

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 334

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 131

Rules B2B Marketing Work Management Customer Satisfaction 131

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Lead Ranking 93

Lead Ranking Allocation Churn Rate Lead Scoring 93

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 87

Purchase Marketing AI Optimization Customer Satisfaction 87

Zoominfo

JULY 13, 2023

By focusing on the right metrics — such as customer loyalty ranking — sales managers can identify areas for improvement and take appropriate action. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. You can use SMS and email marketing to let subscribers know about upcoming events and changes to your services.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. SMS and email marketing can both deliver newsletters to your customers and leads. You can use SMS and email marketing to let subscribers know about upcoming events and changes to your services.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Paid Search Agency 103

Paid Search Agency Features Personalization Ads 103

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. What is B2B Selling Experience? B2B selling experience encompasses how businesses market and sell their products or services to other businesses.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. Difference between a CRM tool and an email marketing software?

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Heinz Marketing

MAY 20, 2022

By Lauren Bensussen , Senior Marketing Consultant at Heinz Marketing. I say this from my own experience over the past 4 years as a consultant for Heinz Marketing. With PLG, marketers use tools to leverage data that shows how employees at customer accounts are interacting with their product. Customer Marketing.

Cross-Selling 104

Cross-Selling Work Management Marketing Management Lead Ranking 104

Martech

SEPTEMBER 11, 2023

Marketers need the big picture when it comes to customer experiences. Additionally, marketers can gain insights into the emotion behind those interactions by measuring the level of engagement and sentiment. Organizations that want happier customers should look holistically at the entire customer journey.

Lead Ranking 141

Lead Ranking Forrester Lead Scoring Cross-Selling 141

Sharpspring

JULY 31, 2017

You’ll leave the store feeling cheerful about your new TV and the personal interaction you just had. Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

SmartBug Media

FEBRUARY 14, 2023

Upsell and Cross-Sell Series An upsell and cross-sell series is a series of emails sent to customers to encourage them to purchase related or complementary products. Upsell and cross-sell series vary dramatically in length and content. Post-purchase emails are a great opportunity to build loyalty.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

SmartBug Media

FEBRUARY 8, 2023

Personalize email marketing campaigns. Use customer data to personalize the content and subject lines of your email marketing campaigns. Offer personalized loyalty rewards. Use customer data to create personalized loyalty rewards for your customers. Use personalized loyalty programs.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. How do you engage customers and increase renewals, upsells and cross-sell opportunities? With high-quality intent data.

Churn Rate 130

Churn Rate Intent Signal Tips Cross-Selling 130

Only B2B

AUGUST 22, 2022

Are you a B2B business owner seeking for strategies to increase customer loyalty and retention? Would you like to learn more about the preferences and problems of your target market? Wouldn’t it be amazing if you could also acquire a better understanding of your competitors’ target market? Let’s get going.

Paid Search Agency 116

Paid Search Agency Ideal Customer Profiles Cross-Selling Marketing & Strategy 116

Exo B2B

FEBRUARY 28, 2024

Expanded purchase: a distinctive experience encourages customers to explore your product range Customer longevity: customers who enjoy interacting with your brand remain loyal for a long time. Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Seismic

MAY 10, 2024

By definition, enterprise sales is selling products and or services to large, established companies (enterprises). For reps, this means: Longer sales cycles Larger deal sizes More stakeholders Potentially customized solutions Selling to large organizations has numerous benefits, but it’s arguably more challenging.

Enterprise Management 40

Enterprise Management Training Efficiency Tools 40

Navigate the Channel

SEPTEMBER 15, 2022

Fostering customer loyalty in B2B is mission-critical. Retaining existing customers costs far less than acquiring new ones, and your chances of selling to an existing customer are higher. Fostering customer loyalty in B2B is mission-critical. Digital forums are a great way to unite your customers and interact.

Churn Rate 65

Churn Rate Loyalty Cross-Selling B2B Sales 65

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

TrustRadius Marketing

OCTOBER 27, 2022

For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake. Promoting Customer Loyalty. In many cases, this means establishing and maintaining a customer loyalty program. Better benefits mean incentives for loyal customers, and this will increase brand loyalty.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

SmartBug Media

MARCH 4, 2024

These groups can help you tailor your marketing efforts and offers to specific customer segments. This can help you predict future purchases and tailor your marketing strategies accordingly. Analyzing purchase history can help you calculate CLV for different customer segments and prioritize your marketing efforts accordingly.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Lexalytics Semantria: Uses AI to analyze text data from various sources and identify customer sentiment.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Televerde

JUNE 13, 2022

When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. How can call center reps be fast yet deliberate in their interactions to increase sales without hurting the customer experience? Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

BenchmarkONE

DECEMBER 28, 2022

Businesses in every industry include upselling in their marketing strategy. Upselling is a powerful and effective marketing technique through which you target a customer who is already prepared to buy from you and then offer a more advanced product, service, feature, or upgrade. Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. It allows for personal and targeted interaction with customers and enhances long-term brand loyalty. Cost reduction sells itself.

Tips 137

Tips Cross-Selling Customer Satisfaction Training 137

SendX

DECEMBER 17, 2020

More than 60 percent of B2B marketers feel that email marketing is the best and most effective channel for revenue generation. Customer retention email marketing is a key strategy used to increase customer engagement and deepen the connection of customers with your brand. This is where email marketing helps rapidly.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

SmartBug Media

SEPTEMBER 28, 2023

RevOps, or revenue operations , is a strategic approach that aligns sales, marketing, and customer success teams within companies to optimize revenue generation. Revenue optimization allows businesses to invest in growth, innovation, and customer satisfaction, giving them a competitive edge in the market.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Madison Logic

MAY 3, 2023

Even when times are hard, you need to accomplish two things: Your brand needs to be visible and recognizable in the market. While ABM builds stronger customer relationships at all times, it is even more invaluable when marketers are increasingly asked to do more with less while maintaining brand visibility and market positioning.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52