ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. First was the first app ever published by the Washington Post. How has curation become a larger part of creative direction? Curation is equally as important as creation for a multitude of reasons.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Besides this, you can also conduct customer surveys or integrate new features as you move along.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Failing Distribution Strategies Smother Great Content by MediaPost. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. A Bigger Megaphone Doesn’t Mean Better Marketing by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. 10), and measurable custom conversion tracking (no. Jason Schemmel , Harper Collins Christian Publishing. Your customer is not interested in your product, they are interested in solving a problem. Some even shared their answers.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

EveryoneSocial

OCTOBER 17, 2018

As an organization, you can encourage sales reps to share a mix of branded and non-branded content so that they become perceived as expert curators. Net promoter score: This metric measures loyalty between brands and their customers. Here’s how Kissmetrics defines social selling, at a glance: Endorsing a customer on LinkedIn.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

OutboundView

FEBRUARY 28, 2019

The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Not ideal company target – we’re talking the customer writing the checks or using your products. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Marketing Insider Group

MARCH 16, 2020

Consistent blog publishing is the heart of successful content marketing. Marketing Insider Group, for example, takes the top spot for in-demand keywords like ‘what is marketing,’ ‘what is employee activation,’ ‘thought leadership,’ ‘brand storytelling,’ ‘marketing speaker,’ and more. These can then link to your e-book landing page.

Lead Scoring 292

Lead Scoring Lead Ranking Budget Programs Marketing Budget 292

Hubspot

JULY 21, 2010

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. Newsletters Have Become the Centerpiece of Content Distribution.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Marketing Insider Group

SEPTEMBER 5, 2023

Understand their pain points, their needs, and the questions they’re asking during each stage of the customer journey. Is it brand awareness, lead generation, customer engagement, or something else? Understanding these pathways can help you optimize your content distribution. Storytelling with data.

Research 242

Research Content Marketing Work Management B2B Thought Leadership 242

Top Rank Marketing

MARCH 11, 2024

This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey. Competitive content analysis A competitive content analysis evaluates what types of content are being published and what topics are being covered by your competitors.

Work Management 111

Work Management Marketing Management B2B Marketing Service 111

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs. B2B companies always have to think a step ahead.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

ClearVoice

JULY 12, 2023

It’s your foundation for crafting and distributing content designed to captivate and convert. In a recent study, 88% of companies say they now prioritize the customer journey. Why Content Marketing Matters In a recent study, 86% of buyers said they would pay more for a great customer experience.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. But in this day and age, it’s all about the customer. In a recent study, customer experience ranked first as businesses’ number one priority for the next five years. The world of finance evolves at a breakneck speed.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

ClearVoice

JANUARY 8, 2019

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

ClearVoice

JULY 19, 2022

This very rarely happens online, where millions of blog posts are published daily. Search engines don’t index newly-published posts right away. Out of all the pages published online, only 5.7% Publishing content regularly can boost your SEO, improve lead generation, and grow your online presence. Image Source: Ahrefs.com.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

Marketing Insider Group

MARCH 31, 2014

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Marketing Insider Group

SEPTEMBER 3, 2014

We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. Lesson for brands: create promotion-free content hubs and use the platform as a launching point for a deeper customer relationship. American Express OPEN Forum. ” And for good reason.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Content Marketing Institute

DECEMBER 27, 2017

Drive greater loyalty, satisfaction, and evangelism among your existing customers? Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program.

Template 111

Template Paid Content Planning Content Marketing 111

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Buffer Buffer is a widely used social media management tool that helps businesses and individuals plan, publish, and track the performance of their content across multiple social media platforms.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. AI is one of the most significant developments in content marketing history, transforming how we approach content creation and distribution. Can you help us?”

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Outgrow

MAY 21, 2020

You can also expect custom content from Brafton. Skyword is an agency that creates custom content based on what people actually care about. It also takes care of content audits, distribution strategy, and social promotion. It told to ban body odour through comical storytelling. It published 85 articles per week.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Social Media Data Sources.

Case Studies 342

Case Studies Content Case Study Statistics 342

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 10, 2017

Do you get a blog post published every once in awhile? Imagine what you’d email to your email distribution lists if you didn’t have any new products, anything newsworthy happening, or anything fresh to say. Better understand your customers or audience(s). . “Treat your content like a product.”

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 40