Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 77

Storytelling Peer-to-peer Ad Frequency Ad Exchange 77

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content. They crave a human connection.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 327

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 327

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Ultimately, Facebook’s policies also benefit the publishers who are paying to distribute their content on the platform.

Distribution 55

Distribution Facebook Content Landing Pages 55

Anyword

DECEMBER 19, 2019

Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Ultimately, Facebook’s policies also benefit the publishers who are paying to distribute their content on the platform.

Distribution 54

Distribution Facebook Content Landing Pages 54

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 45

Storytelling Paid Content Advertising Agencies Mobile Advertising 45

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers. And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings.

Advertorials 168

Advertorials Content Marketing Content Storytelling 168

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. ” In 2006, the Danish bank began producing journalistic-style videos for internal distribution. Actually, yes.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Anyword

JUNE 18, 2019

According to research done by Digiday, 88% of publishers are driving at least some of their revenue from branded content, making it the second most popular source of income after display advertising. Distribution is Informed by Content. For most publishers, though, Facebook and Instagram are key channels for content distribution.

Advertising Agencies 45

Advertising Agencies Storytelling Brand Identity Branding 45

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. You’re a big proponent of the concept of “storytelling through data.” The upshot?

Storytelling 42

Storytelling Process Brand Identity Branding 42

Trade Press Services

DECEMBER 26, 2023

By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company.

Case Studies 52

Case Studies Case Study Practices Best Practices 52

Contently

NOVEMBER 22, 2023

Clear objectives will guide your content planning and set the stage for impactful storytelling. We’ll make them readily accessible at every stage of the process, from drafting to publishing. So, try to involve team members from marketing, sales, customer service, and even product development in the editorial calendar.

Top of Funnel 78

Top of Funnel Cost Per Click Paid Search Agency Planning 78

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. For instance, writers can refine AI-generated drafts to inject brand personality, and AI-suggested designs can be customized to perfectly match a campaign’s aesthetic or brand’s visual identity.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Contently

MARCH 30, 2020

When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels.

Storytelling 67

Storytelling Ad Exchange Distribution Custom Publishing 67

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Liveintent

MARCH 5, 2020

Publishers are going through an identity crisis. It’s like the world is screaming: “Think like anything but publishers, please, we beg you! It’s like the world is screaming: “Think like anything but publishers, please, we beg you!” ” Why? Reason: Find new ways to tell stories. prison system.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Contently

JUNE 1, 2016

In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. The finance industry is often maligned for its cutthroat insider culture that may intimidate potential customers. Humans over spreadsheets.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Content Standard

JUNE 30, 2015

With virtual devices for the masses just over the horizon, virtual reality (VR) storytelling like this isn’t farfetched—and if it proliferates, it could change the game in content marketing. The North Face gives customers the chance to try base jumping via a VR system in-store.

Storytelling 40

Storytelling Content Marketing Content Custom Publishing 40

ClearVoice

JANUARY 29, 2024

Distribute. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Customer-facing experience: Reach out to colleagues in sales, customer support, or R&D. Know your audience. Develop a strategy.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Be a fantastic storyteller! Even better, quote a customer. Guest post by Matt LaClear.

Press 145

Press Sample Work Management Paid Search Agency 145

Sprout Social

JULY 19, 2023

Why social video conversion rate matters Social media conversion rates help demonstrate the return of investment (ROI) of social media by connecting your team’s efforts to larger business initiatives like purchases, product launches, partnerships and customer acquisition. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. At Animalz, we create long-form, well-researched articles for our customers.

Research 68

Research Startups Comparison Storytelling 68

Marketing Insider Group

JANUARY 21, 2015

And this is having a dramatic impact on the landscape of agencies, publishers and brand advertisers that fuel the creation of much of the content we seek on TV, online and the remaining print vehicles some consumers are clinging on to. Their response is to get back to what they do best: creativity, design and storytelling.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Use video to enhance storytelling and sales engagement. Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Tweet this!). Tweet this!).

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Contently

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. For us at The Content Strategist , that’s content marketing and content strategy best practices.

Newsletter 218

Newsletter Lead Scoring Lead Ranking Ad Building 218

Anyword

MAY 21, 2019

Last week, we hosted some of NYC’s finest digital publishing leaders as part of our ongoing efforts to bring together the NYC digital media and marketing community. The morning focused on “ The Evolving Role of Data in Storytelling.” With the rise of distributed content, many people declared the death of the publisher home page.

Peer-to-peer 40

Peer-to-peer Trends Storytelling Distribution 40

Convince & Convert

SEPTEMBER 17, 2015

She is also the Resident Storyteller for the Lean Startup Conference. How to distribute content on macro and micro-levels. Distribution is such a pain point in content marketing, because everybody is creating content, and it’s getting progressively harder for companies to stand out.” Quotes From This Episode.

Content Marketing 155

Content Marketing Top of Funnel Paid Search Agency Startups 155

Anyword

MARCH 11, 2019

Last week, we got to spend the morning with 30 of NYC’s best and brightest from the world of digital publishing as a part of our Distributed Content event series. It’s 2019 and paid content distribution has become a must for retailers and publishers who want to drive large audiences to their sites.

Allocation 40

Allocation Trends Peer-to-peer Storytelling 40

Anyword

APRIL 18, 2019

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel – in the Public Service category LA Times – in the Investigative Reporting category The New York Times – in the Explanatory Reporting and Editorial Writing categories.

Storytelling 40

Storytelling Distribution Startups Custom Publishing 40

Content Standard

SEPTEMBER 16, 2016

Now you’re stuck investing in more SEO content just to date the previously published content that inevitably becomes useless. The future of SEO is brand storytelling. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Sounds better, right? Endorsement.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

Contently

APRIL 19, 2021

Thanks to a catchy custom song, users are provided a lighthearted, engaging way to bring awareness to a critical COVID-19 initiative. HubSpot’s short, segmented videos and TikTok’s one-minute post limit give creators the ability to publish educational information that viewers will retain better. They both utilize chunking.

Brand Identity 209

Brand Identity Branding B2B Paid Search Agency 209