Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Buffer

SEPTEMBER 1, 2022

I suggest you find what type of content you like to create, whether interviewing people or curating stuff for your feed. I have a philosophy: the people who are my customers are those that love what I do. What has been the biggest reward from publishing content for you? And the byproduct will be your brand getting built.

Curation 104

Curation Impressions Top of Funnel Startups 104

Scoop.it

NOVEMBER 3, 2020

This is where content curation comes in. As the Oxford Dictionary states , curation is “ t he selection, organization, and presentation of online content, merchandise, information, etc., As a business on social media, you can do so much better than a retweet here and a share there. Why Content Curation is Important.

Curation 70

Curation Ad Building Marketing Analytics Tools Peer-to-peer 70

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. What Are the Core Elements in Any Good Social Engagement Strategy?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. At this point in the Web 2.0 Let’s go over nine methods to get started with today.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel.

Social Media 95

Social Media Organization Webinar Metrics Paid Social Agency 95

seo.co

NOVEMBER 28, 2022

Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 110

Social Media Paid Content Media Business 110

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 131

Word of Mouth Paid Content Conversion Work Management 131

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 121

Peer-to-peer Work Management Marketing Management Budget Programs 121

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. As days pass, more and more content gets published, good or bad. My friends, we are talking about content curation , a not-so-new concept that top marketers have been utilizing for years now. Types of content curation.

Curation 145

Curation Content Distribution Trends 145

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. It’s the perfect network for connecting to customers in real time and building connections. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Social Media Reviews.

Twitter 98

Twitter Traffic Ad Building Tips 98

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. Organizations have been increasing their investment in social media budget and resources, with 82% of CMOs citing social media as their top growing channel of 2021.

Social Media 118

Social Media B2B Thought Leadership Media Paid Search Agency 118

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. Bethany Chambers , North Coast Media . 10), and measurable custom conversion tracking (no. Jason Schemmel , Harper Collins Christian Publishing. Carola van der Linden , The Social Selling Company. Some even shared their answers.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Biznology

JANUARY 9, 2014

Over 2 million blog posts are published each day. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Optinmonster

DECEMBER 5, 2023

Do you want to know which are the best social media management tools? Social media undoubtedly has become a powerful player in shaping brands, influencing consumer decisions, and driving business growth. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 131

Paid Social Agency Social Media Work Management Organization 131

ClearVoice

JANUARY 11, 2024

What is shared/social media? Shared/social media is the term used to describe platforms on the internet that exist to connect and entertain users – typically for free – through the creation and sharing of content. Why is shared/social media important? billion are social media users.

Social Media 52

Social Media Media Viral Marketing Buyer's Journey 52

LEADership

SEPTEMBER 5, 2013

Here are 5 steps you must follow in order to build a sustainable social strategy and accelerate your B2B lead generation: 1. THINK LIKE A PUBLISHER. Imagine your B2B company to be a media publishing company that can only survive on high readership and loyal readers, a.k.a. See my series on Content Curation.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. Yet, curating and collaborating is essential. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

Curation 111

Curation Tools Enterprise Management Content 111

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern.

Traffic 332

Traffic Paid Search Agency Research Marketing Websites 332

Scoop.it

DECEMBER 7, 2021

Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google. Blending the Power of Social Media and SEO. Image: Semrush ).

Social Networks 80

Social Networks Social Media Network Marketing Social Marketing 80

RebelMouse

MAY 14, 2018

The tech tug of war between publishers and the Facebook/Google duopoly is a never-ending power struggle. The continuing scrutiny of the duopoly is a window of opportunity for publishers to take some of the power back. The revenue exchange between the duopoly and publishers needs to become an even playing field.

CMS Development 45

CMS Development Enterprise Management Paid Search Agency Ad Exchange 45

Martech

APRIL 25, 2024

Sadly, the fake audio went viral and the high school’s principal was “widely admonished,” according to one carefully worded news report. Multilocal has a global integration with AI-powered curation platform Onetag. CoSchedule’s Hire Mia launched a series of free AI Social Media tools to help with content creation.

Marketing AI 86

Marketing AI Marketing Budget Creation Classified Ads Urgency Marketing 86

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Social Sharing Tools to Help Scale the Process. Viral Content Bee. Here’s mine. Agorapulse.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

BuzzSumo

OCTOBER 22, 2020

You can be the first to share viral content, the first to comment and share viewpoints, to create content quickly around the stories that matter most to your audience. Once you have identified the content that is resonating you can share or create and publish your own content around the topic such as a viewpoint or different angle.

Trends 112

Trends RSS Viral Marketing Content 112

SocialPilot

JANUARY 24, 2024

Digging Deep Into Influencer Marketing Influencer marketing is a social media marketing strategy that leverages content creators or social media influencers to reach target audiences, increase sales, and create hype around their product or brand. These shades are more than eyewear; they’re a game-changer for Gen Z.

Paid Content 80

Paid Content Work Management Marketing Budget Marketing Budget Creation 80

Buffer

JUNE 25, 2019

And what did the strategy behind its virality look like? The concept was simple: tentree would plant trees in Indonesia based on the number of likes a post generated on social media. JP’s first port of call was to research other successful social media posts and ads. But how did it come together? Engagement.

Social Media 75

Social Media Campaigns Media Press 75