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What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Martech

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Similar to how YouTube pays top content producers to create the platform’s best videos , publishers who use Steem can reward their top content creators and curators for publishing popular content. Chain is a blockchain development company that builds cryptographic ledger systems for the financial services industry.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. The ability to distribute your story across multiple channels makes it even more effective, he adds. It’s a key market for us.

Class 101
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The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

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17 Best Social Media Management Tools To Win in 2024

Optinmonster

Do you want to know which are the best social media management tools? With the growing social media landscape, managing various social media platforms efficiently has become necessary for big and small businesses. Why Social Media Management Tools Are Important?

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7 of the Best Ad Management Tools for 2020

Hubspot

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools. What are ad management tools? Why use ad management tools? Let’s dive in.

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Real Story on MarTech: Getting to DAM 3.0

Martech

In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace , we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. Complexity/value continuum for Digital Asset Management. DAM as a marketing tech service.