Scoop.it

AUGUST 29, 2019

It’s effective because your employees have built their own networks of industry connections, friends, and supporters within their area of expertise—and outside of your company’s following. Content distribution. Brings fresh insight to their networks. Why employee advocacy works with content curation.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 144

Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Network through LinkedIn. Network through LinkedIn. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

illumin

MAY 21, 2024

In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 As a marketer, this information should be music to your ears. Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. Nowadays, podcasts are typically part of a podcast network.

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising Cost per Acquisition 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Coordinating content creation and distribution efforts to maximize reach and impact. The solution?

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Sprout Social

MAY 18, 2022

Inbound connections and network growth. But, you can’t establish thought leadership without a network. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect. Content engagement rate.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Biznology

SEPTEMBER 1, 2015

That gives me plenty of room as a singleton agency with an infinity of partners, colleagues, referral networks, and all that. The post 3 project management tools for your distributed business appeared first on Biznology. Basecamp’s pretty affordable after their free 60-day “all you can eat” trial. Like this post?

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Get the daily newsletter digital marketers rely on.

Digital Asset Management 93

Digital Asset Management Enterprise Management Work Management Marketing AI 93

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Whether you want to work in product marketing , customer success, or sales, being able to create visual assets and speak to a wider audience is key.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. Whether you want to work in product marketing, customer success, or sales, being able to create visual assets and speak to a wider audience is key.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Sprout Social

DECEMBER 20, 2018

It’s no secret that creating high-quality content is time-consuming and costly, which means that the pressure is constantly on to maximize engagement, optimize distribution and deliver ROI with each image you share. Streamline content curation and publishing. And when it comes to social, timing is of the essence.

Optimization 98

Optimization Curation Marketing & Strategy Distribution 98

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more. HGTV, or any other television network, doesn’t just randomly put an episode on the air.

Social Media 156

Social Media Media Marketing & Strategy Television marketing 156

Sprout Social

OCTOBER 15, 2018

One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. In fact, a recent Sprout Social report found that 69% of social marketers use or plan to use employees as their brand advocates.

Curation 80

Curation Distribution Marketing Management Digital Marketing Funnels 80

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. These interviews can be incredibly valuable, but they must be developed and curated with care and intention.

Tips 59

Tips Customer Satisfaction Merchandising Opinions 59

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Pre-record a video invite from your featured guests or panelists, so they can share with your network and you can share with yours.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. 39% plan to spend more time on Twitter this year – the highest of any other social network. Share and curate content that isn’t yours – and tag the author.

PR 68

PR Twitter Brand Identity Branding 68

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more. HGTV, or any other television network, doesn’t just randomly put an episode on the air.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. With Bandersnatch, Netflix may have just given the industry an early glimpse at the future of interactive content marketing.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Hubspot

MAY 30, 2014

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners.

Curation 28

Curation Practices Effectiveness Best Practices 28

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. ” In other words, YouTube has become a neural network considering user behaviors to rank videos in search results. Do you aim at getting new markets with its help?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

xiQ

JUNE 21, 2017

We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing (ABS & M). The new xiQ is the only mobile platform that brings Account-based Selling & Marketing right into your hands – literally! xiQ Closes the Loop between Account-Based Selling and Marketing.

Marketing AI 62

Marketing AI Mobile Marketing B2B Thought Leadership Curation 62

ClickZ

JANUARY 22, 2021

Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. Tech-driven, curated content in the retail environment. Immersive, out-of-home audio advertising for CPG brands.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

EveryoneSocial

OCTOBER 5, 2020

An intranet is a private internal company network for company leaders and employees to stay connected and to communicate important information. If your organization has been using an intranet for years, then you might be aware of the advantages and disadvantages of an exclusively internal network. Keep Employees Communicating Easily.

Enterprise Management 98

Enterprise Management Digital Transformation Work Management Marketing Management 98

Sprout Social

NOVEMBER 1, 2021

The benefits of a program crosses multiple departments: Increased brand awareness for marketing. Wider personal network for sales. Networking opportunities. Posting on social media naturally creates networking opportunities. Both the company and employee win in the right employee advocacy scenario. Active participation.

Work Management 119

Work Management B2B Thought Leadership Thought Leadership Marketing Management 119

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. This is a serious blow to digital marketers everywhere. They have to compete more strenuously for the market’s attention and have an advanced content ideation strategy just to keep up with their competitors.

Curation 145

Curation Content Distribution Trends 145

EveryoneSocial

DECEMBER 17, 2020

Certainly, the marketing and sales aspects are the top areas and use cases. And we can also factor in that employees who participate in a social employee advocacy program organically grow their social networks by 10%+ per year. Marketing, Brand, Social Media. Transparency about what our marketing team is up to.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

flux.la

AUGUST 11, 2020

For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. Social communities transcending geographic barriers are crossed continuously, with people from different countries and continents networking for common interests. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Brand Identity 52

RebelMouse

DECEMBER 17, 2020

Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site! Studies show that push notifications can increase conversions up to 30% more than other marketing channels.

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

RebelMouse

DECEMBER 17, 2020

Building loyalty means taking control of the distribution of content, and this means reaching readers wherever they are — even if it's on another site! Studies show that push notifications can increase conversions up to 30% more than other marketing channels.

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. This graph has a lot to say but strictly on social networks.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

xiQ

JUNE 21, 2017

We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing (ABS & M). The new xiQ is the only mobile platform that brings Account-based Selling & Marketing right into your hands – literally! xiQ Closes the Loop between Account-Based Selling and Marketing.

Marketing AI 54

Marketing AI Mobile Marketing B2B Thought Leadership Curation 54