Hubspot

MARCH 3, 2020

To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. When monitoring performance using HubSpot, you'll have insights on your customers through their entire journey, as well as which marketing messages perform the best among your audiences. Price: Contact for pricing.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. With the stage set, here are five steps to performing a YouTube channel audit: Complete and update your profile. Complete and update your profile. Profile picture. YouTube isn’t just surviving—it’s thriving.

Youtube 88

Youtube Banners Ideal Customer Profiles Keywords 88

Sprout Social

FEBRUARY 2, 2023

@figopet We know its hard to resist thise puppy dog eyes, but here are 10 foods you should always avoid feeding your dogs ? To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. figopet Links to all products can be found on our blog!

Social Media 106

Social Media Media Business Viral Marketing 106

Televerde

JUNE 22, 2021

An automated system can recommend social media topics, so you spend more time focused on your customers. Here are 5 popular tools for social media automation. HubSpot helps you monitor your content across all social media platforms. Missinglettr uses AI to transform your blogs into social media posts and campaigns.

Social Media 64

Social Media Automation Tools Personalization 64

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Facebook 96

Facebook Marketing & Strategy Social Networks Best Practices 96

Sprout Social

NOVEMBER 26, 2018

It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.

Social Media 103

Social Media Social Marketing Media Business 103

Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. One of the most effective approaches to building trust is through analyzing statistics published elsewhere.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. This isn’t an easily quantifiable metric, which makes tracking and reporting difficult. Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. Something we’ve noticed at Buffer is that a lot of our posts are still relevant months after we publish them. A/B Test on Social Networks. Now you’ll see that Retweet in your Buffer queue, waiting to be published.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Oktopost

OCTOBER 10, 2022

Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers. Engagement: The amount of people who engage with your brand across social networks.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Why would you want to actually invest the time in creating a profile and content for the platform?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

JANUARY 2, 2019

Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. According to Sprout’s 2018 Social Index , increasing brand awareness is the primary goal of 80% of business on social media. Increase brand awareness. Web traffic metrics.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

APRIL 2, 2019

Once you've logged into your Twitter account, click your profile picture in the top right corner. At the top, you’ll see your analytics broken down into Home, Tweets, Audience, Events, Videos, and Conversion Tracking. Here, you’ll find your engagement rate, profile clicks, URL clicks, follows, and more. Sort Out the Details.

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Hubspot

APRIL 1, 2018

Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page.

Template 101

Template Facebook Guidelines Banners 101

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. Take advantage of Sprout Social’s Facebook reports to see which posts are performing best, your post engagement rate and your posting frequency. Add Your Other Social Networks.

Facebook 85

Facebook Work Management Ad Frequency Marketing Management 85

Sprout Social

JANUARY 9, 2017

Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. billion monthly active users , Facebook is king of social media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Optinmonster

NOVEMBER 18, 2019

It integrates well with almost all social networks and has a well-designed API integration and smart caching. This means fast load times on any page with social streams embedded. Allows lots of customization options on design and behavior. Provides dedicated customer support. Ready to publish your blog post?

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Sprout Social

MAY 16, 2016

In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Don’t write off Facebook, but instead, use it in a way that will benefit you and your customers. Use an Eye-Catching Event Photo. That means your photos should be eye-catching and relevant. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Sprout Social

SEPTEMBER 24, 2018

Now, the ‘gram team is kicking things up a notch with the arrival of “Instagram TV,” a long-form video app accessible inside your Instagram profile. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. Instagram is now the third largest social network.

Verticals 102

Verticals Youtube Ad Frequency Ideal Customer Profiles 102

Sprout Social

DECEMBER 5, 2016

Having a plan in place will help you stay organized, plan ahead and scale your social media marketing strategy. As your company and social following starts to grow, you spend more time responding to Tweets and juggling multiple profiles. Choose the Right Social Media Content Management Tools. Google Analytics.

Social Media 89

Social Media Work Management Marketing Management Planning 89

SmartBug Media

MARCH 19, 2020

Use a High-Quality, Eye-Catching Thumbnail. Create still images from the videos to post on Pinterest, Facebook, Instagram, and other profiles, and link back to your video or website. This website has information on video marketing, video SEO, social videos, different video platforms, and even video pertaining to specific industries.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

QuanticMind

APRIL 24, 2018

The Hidden Power of Intent Data—Harness What the Human Eye Can’t See. Over the last five years, advancements in machine learning have equipped marketing teams with the ability to reach customers with on-target, precise messaging. Rising retail fragmentation makes it tougher for brands to strengthen and fortify customer relationships.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

Sprout Social

MAY 2, 2024

It’s one of the best platforms for expanding your professional network, connecting with customers and hiring top talent. Social search is growing. Social search is growing. The goal is to make it easier for potential clients, partners and followers to find you. Brands love using LinkedIn for business.

Linkedin 108

Linkedin SEO Optimization Paid Search Agency 108

Hubspot

MARCH 30, 2017

Incidents like Gamergate , actor Robin Williams’ death , and the backlash over actress Leslie Jones’ casting in an all-female remake of Ghostbusters shed light on the ugly side of Twitter -- the side where individuals hide behind egg profile photos and false names and use hateful, discriminatory language. 1) Expanded notification filtering.

Twitter 28

Twitter Peer-to-peer Transparency CAN-SPAM 28

Sprout Social

JANUARY 11, 2023

You tell a compelling data story that helps them visualize how your customer care, awareness and engagement efforts matter to your company’s big picture. You captivate your audience and prove the power of social. Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making.

Social Media 120

Social Media Template Media Brand Identity 120

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. That’s where social media scheduling tools come in, allowing you to deliver content that meets your brand’s needs, while being timely and relevant to customer interests.

Linkedin 85

Linkedin Webinar Metrics Ideal Customer Profiles Click Rate 85

Sprout Social

NOVEMBER 3, 2021

Publish more SEO content. Or, master the art of social media marketing. Then building an effective social media following is key. With the right methods, it’s possible to build a social media following and an audience that engages with your content. Optimize your social media profiles.

Social Media 135

Social Media Media Tips Ideal Customer Profiles 135

Optinmonster

DECEMBER 5, 2023

Competitive Analysis and Social Listening : Keeping an eye on your competitors and staying abreast of industry trends is crucial. Many social media management tools offer social listening and competitor analysis features, giving insights into your market position and emerging trends. Let’s dive right in.

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Golden Spiral

DECEMBER 3, 2021

How Fifteen Leading HealthTech Companies are Winning—and Losing—in Social Media. Organic Social Media Strategy for HealthTech Companies. This article looks at how to use corporate and individual social media profiles to raise awareness, recruit leads, and nurture them as potential customers. Research Process.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Sprout Social

MAY 19, 2023

Social media scheduling tools make it easy to schedule and track every social message you’ve created across all of your individual social media profiles and networks. Social scheduling tools also make it easy to work with a larger social team. What can social media scheduling tools do?

Social Media 132

Social Media Enterprise Management Social Marketing Work Management 132

Sprout Social

DECEMBER 21, 2022

Brand awareness is the first step in any customer journey. A consistent organic social media strategy can make your business a familiar name for countless existing and future customers. It powers your social customer care strategy. It drives more authentic customer-centric content.

Paid Social Agency 131

Paid Social Agency Social Media Work Management Organization 131

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Optimize their social media profiles. But be sure to optimize your profiles before you do anything else.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Brandwatch Marketing

AUGUST 21, 2023

Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits. Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy.

Enterprise Management 92

Enterprise Management Social Media Work Management Marketing Management 92

Sprout Social

JULY 10, 2019

Many brands struggle to grow or adopt Instagram as part of their social strategy and we totally understand why. You need a clear-cut, actionable Instagram strategy if you want to grow a presence and attract customers. Optimizing your Instagram profile for engagement. Convert to a business profile. See what we’re saying?

Marketing Strategy 108

Marketing Strategy Marketing & Strategy Effectiveness Cross-Selling 108

Hubspot

NOVEMBER 27, 2019

Here, let's explore the nine strategies I've used to help myself, and my clients, build brand influence on the platform. Optimize your profile. The first thing you can do to start building brand influence on Twitter is to fill in your biography, choose a profile image, and create a header image for your profile.

Ideal Customer Profiles 100

Ideal Customer Profiles Social Media Twitter Consulting 100

Outgrow

FEBRUARY 19, 2024

However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. But don’t take our word for it. Buyers tend to spend an average of 8.5

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

However, there is one strategy that can help boost your brand awareness and attract potential customers without breaking the bank – content marketing. Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. But don’t take our word for it. Buyers tend to spend an average of 8.5

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52