Remove Customer Satisfaction Remove Customer Surveys Remove Guerilla Marketing Remove Opinions
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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I surveyed the people of Ernst & Young about this three years ago, and heres how some of them answered this question: "We dont know how to effectively organize, manage and find the information we have now, in our offices, on our laptops, and in the few shared databases we use, so we waste a huge amount of time looking for stuff."

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Brand discovery – A research-oriented process where the brand’s positioning, messaging and value to customers are defined, or, in the case of a brand refresh, refined. Conversion – Achievement of any desired action by a customer, such as subscribing to a blog, downloading a whitepaper, clicking on an advertisement, or purchasing a product.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Guerilla News Network. To traditional managers, information is still all about telling employees what to do and making sure they do it.