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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. In one case study I wrote for a client, the main character, John, was considering buying a 3D laser scanner to increase efficiencies and opportunities for his surveying business.

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How to Save the World

Buzz Marketing for Technology

Blog Surveys & Directories. Guerilla News Network. want to see more: - original research,surveys etc. clever, concise political opinion consistent with their own views. The Wisdom of Crowds. · · Advice for Entrepreneurs. Finding & Creating Meaningful Work. Creating Natural Enterprises. · Blogging Advice.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. Does your value proposition and solution support these views, aspirations, opinions and interests? From what I’ve experienced and seen, B2B marketers typically make little or no use of psychographics.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Guerilla News Network. want to see more: original research, surveys etc. clever, concise political opinion (most readers prefer these consistent with their own views).

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I surveyed the people of Ernst & Young about this three years ago, and heres how some of them answered this question: "We dont know how to effectively organize, manage and find the information we have now, in our offices, on our laptops, and in the few shared databases we use, so we waste a huge amount of time looking for stuff."

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Guerilla News Network. want to see more: original research, surveys etc. Crooks & Liars. Dohiyi Mir.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. Guerilla News Network. want to see more: original research, surveys etc. Crooks & Liars. Dohiyi Mir.