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How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark Consulting

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. In one case study I wrote for a client, the main character, John, was considering buying a 3D laser scanner to increase efficiencies and opportunities for his surveying business.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. Budget Allocate your resources wisely. Determine a realistic budget based on your goals and the channels you plan to leverage.

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

Marketing Insider Group

So I took our greatest asset: survey research. Guerilla Content: How To Growth Hack Your Way To Content Marketing Success On A Limited Budget. This is where you can turn to what I call Guerilla Content : Guerilla Content: content created with almost no budget, simply be re-purposing things your organization already produces.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

They might use surveys, feedback forms, or focus groups to learn about your target audience. For example, if you own a protein company, a PR firm might send out surveys to see who buys your protein, what kind of flavors they want, and what they value in a protein company. How do you measure success? ".

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How to Save the World

Buzz Marketing for Technology

Blog Surveys & Directories. Guerilla News Network. want to see more: - original research,surveys etc. The Wisdom of Crowds. · · Advice for Entrepreneurs. Finding & Creating Meaningful Work. Creating Natural Enterprises. Using Weblogs & Technology. · · Blogging Advice. Other Blogging Articles. ·

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Guerilla News Network. want to see more: original research, surveys etc. Being an anthropologist takes a certain mindset. Crooks & Liars. Dohiyi Mir. Dollars and Sense. The Fulcrum.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

The primary research doesn’t have to be a major expense – a well constructed online survey can provide good data. If you are a B2B marketer, do you use psychographics and if so, how do you collect the data, and how has this worked for you? As always, your comments are welcome.