Aberdeen

APRIL 1, 2019

You spent significant time and money building up your email list and there seemed to be a direct correlation to the number you sent and the results your email marketing generated. Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

SmartBug Media

MAY 13, 2022

"Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Inbox Insight

OCTOBER 27, 2023

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. Final thoughts Buyer intent data has fundamentally changed the way prospecting is done.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation? That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. Third-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Valasys

MARCH 14, 2019

As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready. This will indicate clear purchase intent. ” About True Influence.

Ideal Customer Profiles 45

Ideal Customer Profiles Account Based Marketing Demand Generation Agencies Intent Signal 45

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Sales Intelligence Tools? Start by understanding your business’ scale, needs and usage.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52