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3 Ways to Use Intent Data in Marketing

SmartBug Media

Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It This helps you prioritize companies that fit your ideal customer profile and have high purchase intent.

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

When we talk about buyer intent data, we refer to the information gathered about a person’s online behavior. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. Final thoughts Buyer intent data has fundamentally changed the way prospecting is done.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation? That means getting the best possible B2B contact data.

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Know the 3 Types of Intent Data: First-, Second-, and Third-Party

TrustRadius Marketing

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

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3 Ways Quality Intent Data Improves Your Demand Gen Strategies

Aberdeen

Intent data helps you build out account profiles beyond the first-party information that’s in your CRM. With insight intent signals outside of interactions with your own company, you can further segment your account lists so that emails and other aspects of your demand gen strategy get the right attention.

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True Influence Launches AppointmentBase

Valasys

As a technology leader in intent-based marketing and demand generation solutions, True Influence now provides a B2B sales solution for the purpose of identifying, qualifying and booking appointments with prospects that are sales-ready. This will indicate clear purchase intent. ” About True Influence.

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Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. What Are Sales Intelligence Tools? Look at what the clients have to say about data quality on both platforms.