Martech
FEBRUARY 25, 2022
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?
TrustRadius Marketing
APRIL 6, 2022
Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.
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Martech
JULY 19, 2022
Digital experience platform Sitecore has announced the availability of Experience Management Cloud (XM Cloud) representing the transition of its core CMS solution, as well as associated capabilities like personalization, to a modern cloud architecture. The importance of integration.
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?
TrustRadius Marketing
OCTOBER 27, 2022
The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. To learn more about the importance of customer engagement for your enterprise, check out our definitional piece: What are Customer Engagement Platforms?
Martech
OCTOBER 5, 2022
Uncertainty is caused by a volatile environment in which every marketing plan can be buffeted by anything from a virus to climate change and from a disrupted supply chain to runaway inflation. Marketing without limits. Even in 2015, Episerver was locating itself in the digital experience platform category.
Martech
SEPTEMBER 16, 2022
But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.
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