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The opportunities for AI in digital asset management

Martech

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. For example, is your DAM ready for AI? Its potential is unlimited.

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This week’s roundup of AI-powered martech releases

Martech

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

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Eight best ways to use AI in martech in 2020

ClickZ

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Using AI for dynamic pricing is definitely the smarter strategy. Eight uses for AI in martech.

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Five examples that demonstrate the value of AI for B2B marketers

ClickZ

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. If it seems like AI is everywhere these days, that’s probably because it is.

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Content marketing: What it is and why marketers should care

Martech

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

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This week’s AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.