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20 questions to ask digital asset management platform vendors during the demo

Martech

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Click here to download!

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This week’s roundup of AI-powered martech releases

Martech

Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways.

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This week’s AI-powered martech releases

Martech

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

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3 Advantages of Using Data-Driven Social Management Platforms

Digital Marketing World Forum

Ever since Google’s decision to kill third-party cookies in Chrome by 2022, data management platforms (DMPs), which gather and leverage data to create marketing strategies, have been catching a great deal of flak. Here are three must-have advantages of the new generation of data-driven social management platforms.

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

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Top 10 Brand Marketing Solutions

Oktopost

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.