DivvyHQ

MARCH 10, 2022

Enterprise content marketing teams create lots of digital assets. Managing all these requires collaboration between your content operations staff and technology partners, both of which are critical parts of your ecosystem. A big part of this organizational effort is a reliance on metadata.

Digital Asset Management 94

Digital Asset Management Enterprise Management Advertising Agencies Practices 94

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

Digital Asset Management 122

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 122

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

Martech Advisor

JANUARY 7, 2020

“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” What Is Customer Experience (CX) Software Platform? Key Considerations For Choosing A CX Software Platform. Table Of Contents.

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 112

Digital Asset Management Enterprise Management Work Management Marketing AI 112

Martech

DECEMBER 6, 2022

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). For example, an.mp4 (video) file uploaded to your DAM may be “about” your company’s latest service offering. Other data that describes the “aboutness” of the file might be: Which software the video was created in.

Tagging 110

Tagging Digital Asset Management Enterprise Management Work Management 110

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Editorial Director.

Digital Asset Management 112

Digital Asset Management Enterprise Management Work Management Marketing Management 112

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 125

Digital Asset Management Enterprise Management Allocation Marketing Management 125

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. The only enterprises making money are conference organizers and content publishers.”

Marketing AI 98

Marketing AI Research Digital Asset Management Enterprise Management 98

ClickZ

DECEMBER 9, 2019

CMOs should look for cloud-based solutions that have video management systems built in. Once thought of as a mysterious concept, businesses across all industries use the cloud to store files and manage content. In fact, LogicMonitor predicts that by 2023 , 83% of enterprise workloads will operate from the cloud.

Marketing AI 93

Marketing AI Digital Asset Management Enterprise Management Video Marketing 93

Martech

SEPTEMBER 8, 2021

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Download the MarTech Intelligence Report on Enterprise Digital Asset Management Platforms (registration required).

Digital Experience Platform 115

Digital Experience Platform Digital Asset Management Enterprise Management Acquisitions 115

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

Campaigns 125

Campaigns Digital Asset Management Paid Search Agency Enterprise Management 125

KoMarketing Associates

MARCH 14, 2017

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? We spoke to Douglas Spencer , president of Spencer Brenneman Strategic Branding , for more insight into why B2B organizations are focusing on this type of marketing. Commitment! Why or why not?

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 267

Enterprise Management Digital Asset Management Work Management Marketing Management 267

Aberdeen

DECEMBER 20, 2018

These are not based on hype, but rather self-reported insights shared by worldwide CX leaders in companies of all sizes and across all industries. Knowledge management : This isn’t a new technology in the CX leaders’ toolbox. This helps companies maintain control of their digital assets and minimizes reliance on IT.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Valasys

DECEMBER 10, 2019

In the latest industry rankings published by independent analyst firm Ars Logica on the 10 th of December 2019, SDL maintained a position as a market leader in the latest industry rankings. Competing with the top 19 web content management platforms SDL Tridion Sites ranks as a market leader based on Technical & Business performance.

Enterprise Management 11

Enterprise Management Digital Asset Management Marketing Automation Services Work Management 11

Martech

MARCH 30, 2022

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

chiefmartech

JANUARY 31, 2018

Marketing technology, great visualizations, disruptive innovation — these are a few of my favorite things. I also had a Q&A with them on the topic of marketing, martech, and blockchain, below: 1. Why did the two of you develop this perspective on the future of blockchain in marketing and martech?

Digital Asset Management 79

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 79

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. What is Enterprise CRM? Enterprise vs. SMB CRM Systems.

Enterprise Management 290

Enterprise Management Digital Asset Management Paid Search Agency Marketing Automation Services 290

Content Marketing Institute

APRIL 5, 2018

If you work as a marketer in a global company, this conundrum is all too familiar. She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. How does your global enterprise create a healthy content circulatory system? Click To Tweet. Rebecca Lieb gets it.

Work Management 107

Work Management Examples Enterprise Management Digital Asset Management 107

Buzz Marketing for Technology

JUNE 27, 2008

Covering the latest in Content, Document and Knowledge Management. Research Reports. Business Process Management. Content Management. Customer Relationship Management. Digital Asset Management. Document Management/Conversion. E-mail Management. Enterprise Application Integration.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Businesses and influencers rely on this software to track the performance of their social media accounts. Software that offers advanced features will have AI and machine learning functionality.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. The solution? Marketing project management software. On average, 11.4

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. Keep reading to find out what you need to know when choosing an enterprise social media management software. Enterprise software purchases are a team sport.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

RebelMouse

APRIL 8, 2024

News publishers can seamlessly scale their operations to keep pace with a growing readership Choosing the best content management system (CMS) for news websites is crucial for publishers since it impacts their online presence. Collaboration: In a digital newsroom, editors and writers must communicate effectively.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Optinmonster

DECEMBER 5, 2023

Do you want to know which are the best social media management tools? With the growing social media landscape, managing various social media platforms efficiently has become necessary for big and small businesses. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Martech

SEPTEMBER 8, 2021

Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report.

Marketing Automation Services 142

Marketing Automation Services Digital Asset Management Enterprise Management Work Management 142

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

Digital Experience Platform 98

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 98

Zoominfo

FEBRUARY 2, 2021

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. What is Enterprise CRM?

Enterprise Management 130

Enterprise Management Digital Asset Management Paid Search Agency Companies 130