article thumbnail

Commerce is the latest (renewed) frontier in martech, putting the revenue in RevOps

chiefmartech

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.

article thumbnail

2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech’s CDP experts to follow

Martech

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. That’s a great place to start, but the CDP space is constantly evolving.

article thumbnail

Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

To be honest, there’s no real control over your brand’s message — you’ve hopefully got a platform to talk about topics you want to talk about, but you’ve also got to make way for all the customer feedback that you’re constantly receiving. Many CMOs are also struggling to adapt to the demands of digital transformation.

article thumbnail

Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. There is nothing new to it.

article thumbnail

Episerver Acquires Insite Software

Valasys

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. They provide digital eCommerce solutions to handle the complexities of manufacturing & distribution.

article thumbnail

Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Artificial Intelligence (AI) and Machine Learning (ML) are shepherding us towards an era of digital transformation. Personalization engines use AI for hyper-personalizing users’ experiences (UX) by delivering them with highly tailored pieces of content. Enhances the Digital Experience Platforms : .