Martech
MARCH 27, 2023
SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago.
Martech
NOVEMBER 11, 2022
Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. B2C digital marketing strategies. Whereas, B2C transactions are often instantaneous or close to it. Get MarTech!
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Martech
DECEMBER 27, 2022
New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.
Martech
DECEMBER 23, 2022
Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a platform to help you market in the context of customer interactions. It’s a content marketing platform.
ClickZ
JANUARY 29, 2020
The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. Acquia was created to help brands build incredible customer experiences on an open source CMS. At first, “customer experience” meant websites. Today, it means something much bigger.
Martech
MARCH 30, 2022
But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS.
Martech
DECEMBER 22, 2021
At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. That being said, how much space is there for dominant CDP platforms? I’m talking about more fundamental change.
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