Martech

OCTOBER 4, 2021

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them.

Acquisitions 92

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 92

Martech

FEBRUARY 16, 2022

Good morning, Marketers, what can we learn about the evolution of digital experience platforms, aka DXPs? Alphabet soup was actually my favorite as a kid, and now I get a new bowl with every adtech and privacy story I file.

Touchpoints 79

Touchpoints Digital Experience Platform Privacy Paper 79

The Customer

AUGUST 3, 2021

In the latest edition of TheCustomer QT: Privacy pays off, editable stacks are here, the limitations of big data, and you might be more greedy than you think. DATA & PRIVACY. Rethinking Privacy. User Experience, Regulations and Consent Fatigue. TECHNOLOGY. The Pendulum Swings to Composable Stacks.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Martech

DECEMBER 26, 2023

Meeting these expectations will help build customer trust in the new year, even as marketers face challenges to trust related to data security and privacy. Expect the wider use of subtitles and voiceover in video to build trust with customers who have disabilities and preferences for captions.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

OCTOBER 25, 2022

Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. ” The international nature of the business means privacy regulation is a minefield.

CMS Development 74

CMS Development Industry CMS Marketing & Strategy Multi-Channel 74

ClickZ

AUGUST 16, 2022

In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. Cookies — especially third-party cookies — have undermined the privacy side of the equation for years. Set up a digital experience platform (DXP).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Convert

MARCH 21, 2023

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. Ensure you’re offered privacy by default. Only capture what you need and will use.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech Advisor

OCTOBER 15, 2019

CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. CDM is also the gatekeeper to the conversation on compliance with globally evolving customer privacy rights and regulations.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Customers will share information so long as they get something in return,” Lynne Capozzzi, chief marketing officer at digital experience platform Acquia.

Work Management 117

Work Management Marketing Management Class Paid Search Agency 117

Convert

OCTOBER 27, 2021

A/B Testing & Privacy: A Few Things Marketers Should Remember When Gathering Data. We care about customer and audience privacy and built our tool to meet GDPR and other regulatory requirements, and are constantly looking for ways to provide better, focusing on data privacy and security. We’re also a forward-focused company.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

chiefmartech

SEPTEMBER 29, 2019

These include actual legal requirements, such as GDPR data privacy compliance. When multiple self-service people work in parallel on the same platform, you will often want to partition them into separate spaces, so as to avoid collisions without the central marketing ops team having to continually mediate everyone’s activities.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. Easily implement security and privacy controls to help protect business data and devices against malicious threats and help you meet your compliance obligations. Widen DAM customer results.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. The SAP HANA Cloud database gives users business-ready information while enabling security, privacy, and anonymization with enterprise reliability. Quick start implementation help users get up and running in two weeks.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. The SAP HANA Cloud database gives users business-ready information while enabling security, privacy, and anonymization with enterprise reliability. Quick start implementation help users get up and running in two weeks.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. The SAP HANA Cloud database gives users business-ready information while enabling security, privacy, and anonymization with enterprise reliability. Quick start implementation help users get up and running in two weeks.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52