Martech

OCTOBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and B2B is becoming more experiential. Digital engagement, influencer marketing, personalized recommendations: Soon we won’t be able to tell B2B and B2C apart.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Funnel Advertising Digital Marketing Funnels 108

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity. billion in 2024. What is retail media?

Advertising Agencies 63

Advertising Agencies Advertisements Advertising Media 63

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. I’ve spent the past year trying to up my marketing fluency.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2%

Advertising Agencies 111

Advertising Agencies Advertisements Advertising Mobile Advertising 111

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. As he explains, “All marketing teams have to prove attribution. However, Tom and his team had limited visibility into revenue performance from each channel.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Sharpspring

AUGUST 16, 2022

Google also has business reasons to push for changes because of its advertising model. Marketing professionals experience the same problems with disjointed marketing technologies that hinder them from optimizing their programs and meeting goals. Do you feel that you have too many disjointed marketing tech tools?

Google 87

Google Budget Programs Lock-In SMS 87

Conductor

APRIL 29, 2022

Matt has over 20 years of experience developing marketing solutions, leading customer engagement, and driving growth and innovation for global enterprise brands. Kathryn Parsons | Chief Digital Operations Officer at Mach9 Digital. She currently leads digital operations at MACH9 Digita l for enterprise clients.

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. I feel fortunate, from a marketing perspective, that the year has been a good one—all things considered. Remaining agile.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. Processing.Please wait. Growing audience. Why we care.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Marketing Automation Services 101

Contently

APRIL 26, 2018

I recently sat in on a panel at the International Journalism Festival in Perugia, Italy, listening to journalists talk about their marketing stacks. Normally, I spend my time at content marketing conferences listening to marketers talk about adopting journalism principles. The Facebook effect. But it hasn’t been great.”

Paid Search Agency 167

Paid Search Agency Companies Media Funnel Advertising 167

Digilant

JANUARY 12, 2023

The past several years have accelerated the already speedy transformation of digital media. Ten years ago, digital media was primarily consumed on a desktop or laptop. Today, digital media is almost everywhere we look, with phones, tablets, laptops, connected TV, digital audio, and smart speakers.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Bannerflow

APRIL 22, 2021

In an increasingly digital world, it’s now more important than ever for marketing to be data-driven and to harness the power of big data analysis. Despite this, many businesses still focus on traditional forms of marketing. What will we be covering in this guide to data-driven marketing? What is data-driven marketing?

Planning 84

Planning Advertising Agencies Paid Search Agency Digital Marketing Funnels 84

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. Our prompt was: “List 10 things that people love about Demandbase.” It’s the backbone of all of my programs.”

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The COVID-19 pandemic put further strain on brick and mortar businesses.

Work Management 135

Work Management Top of Funnel eCommerce Social Media 135

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Madison Logic

AUGUST 9, 2022

Report provides marketers with credible, data-driven insights for building a better ABM strategy that engages accounts through every stage of the buyer’s journey . Madison Logic 2022 Future of Work Buyer Report Breaks Down Evolving Post- Pandemic B2B Buyer Behavior . Key findings from the report include: .

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 123

Marketing AI Paid Content Work Management Marketing & Strategy 123

6sense

SEPTEMBER 14, 2021

FARO continues to be a pioneer in bridging the digital and physical worlds through data-driven accuracy, precision, and immediacy. From the marketing team, this showed up as piles of disparate emails landing in the inboxes of customers and potential customers. Lisa Cole, VP of Marketing, FARO Technologies. The Challenge.

Sales Management 62

Sales Management Digital Marketing Funnels Lead Ranking Top of Funnel 62

Valasys

FEBRUARY 22, 2021

On the 16 th of February 2021, Publicis Groupe UK announced the acquisition of B2B marketing specialist agency Octopus Group. The B2B marketing realm, in general, is experiencing a massive transformation as a result of the pandemic. About Publicis Groupe UK.

Advertising Agencies 52

Advertising Agencies Paid Search Agency B2B Digital Marketing Funnels 52

ClickZ

JUNE 5, 2020

What’s important is to introduce AI to our marketing stack as the solution to several of our current problems. We are experiencing a fast era of digital transformation and Artificial Intelligence (AI) is at the forefront. It’s not enough to predict that AI will be soon part of your marketing strategy.

Marketing AI 132

Marketing AI Work Management Marketing Management Marketing Automation Services 132

Digilant

OCTOBER 14, 2021

Digital advertisers won’t have to say goodbye to third-party cookies today or tomorrow, but that time will eventually come. Regardless of whether Google’s proposal ultimately gains mass adoption or fizzles out, the use of third-party cookies for advertising is nearing its end — most browsers already block them.

Advertisements 52

Advertisements Advertising Funnel Advertising Marketing Proposals 52

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Its purpose is to serve as a platform for all voice, chat and digital customer service systems.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

6sense

OCTOBER 1, 2021

No wonder companies in traditional sectors like security and manufacturing have clung to their traditional ways of marketing and selling as long as possible. Unfortunately, the pandemic has changed all that, putting marketers and sellers far outside their comfort zones. The Design of Account-Based Marketing. Smart, right?

Account Based Marketing 62

Account Based Marketing Lead Ranking ABM Webinar Metrics 62

Sprout Social

AUGUST 19, 2021

Now executives are all in on digital transformation. . Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The COVID-19 pandemic put further strain on brick-and-mortar businesses.

Stats 127

Stats Examples Tips Top of Funnel 127

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. ” He further stated, “This is an intentional step for us beyond being solely an ABM leader and into broader B2B go-to-market.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Bannerflow

OCTOBER 3, 2019

The telecom industry is a challenging environment for marketers and it can be hard for display advertising to cut through the noise. Nevertheless, there are solutions that tackle the biggest challenges in telecom marketing. What’s more, using the right technology and strategies, display advertising can have a huge impact.

Display 40

Display Advertising Agencies Advertisements Advertising 40

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

PureB2B

JUNE 19, 2019

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 127

Marketing AI Lead Ranking Paid Search Agency Marketing Management 127

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said.

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

6sense

AUGUST 29, 2021

Sales, marketing, and growth operations are all now speaking one truth, and our entire process is data-driven.”. – Lisa Sharapata, VP of Marketing, MindTickle. Inform go-to-market strategy. Sales, marketing, and growth operations are all now speaking one truth, and our entire process is data-driven.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

B2B Digital Marketer

MARCH 26, 2021

B2B Digital Marketing started as early as the internet boom in the 1990s. When you compare that time, access to the internet and digital resources, it’s much easier for you now. You have more opportunities to be successful with digital marketing and to fail as well. Okay, maybe not that easy.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

PureB2B

JUNE 19, 2019

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex.

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48