Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. The goal of that landing page is to: Visually capture the visitor’s interest; Concisely convey valuable, compelling information; and. Guest post by Grace Murphy.

Landing Pages 267

Landing Pages Paid Content Tips Paid Search Agency 267

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

JULY 25, 2023

But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Do not try to fit this sprawling generation into a one-size-fits-all box. Dominate the social platforms Facebook and X. Outspend on Temu.

Television marketing 110

Television marketing Planning Paid Search Agency Peer-to-peer 110

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? descriptive analytics).

Lead Ranking 344

Lead Ranking Analytics Marketing AI Marketing Budget 344

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. At least, that’s what Gettysburg College’s social team found after testing and learning.

Social Media 100

Social Media Education Media Marketing & Strategy 100

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. It is a top tactic.

Top of Funnel 256

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 256

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Mailmunch

APRIL 20, 2021

I was reading an article that claimed email marketing is dead. Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Yes, they can, and in this era of digital marketing, they should. . What is email marketing? . Did you know that 3.8

Social Media 86

Social Media Email Marketing Social Marketing Media 86

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? This means the engagements with the digital assistants advance customers in the journey.

Marketing AI 91

Marketing AI Conversion Top of Funnel Eloqua 91

Oktopost

APRIL 29, 2024

Social media channels provide organizations with a communication channel they can participate in directly. But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. What is social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Anyword

MARCH 10, 2022

In the ever-expanding digital landscape in which we live today, publishers only have a few seconds to grab the attention of a user. That being said, a headline that works for the landing page may not be the best choice for the corresponding social ad. And the difference in generated leads speaks for itself.

Copywriting 52

Copywriting Lead Scoring Lead Ranking Advertisements 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. What is GDPR, anyway?

Social Media 129

Social Media Social Marketing Privacy Policies Media 129

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. Now, it’s become an effective aspect of a business’s digital marketing strategy. In today’s market, one way to drive business is through social media lead generation. What Exactly Is Social Media Lead Generation?

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

SalesGrape

NOVEMBER 5, 2023

Introduction: The Growing Importance of Chatbots in Lead Generation In today’s digital age, lead generation has become a crucial aspect of any successful business. With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers.

Lead Generation 90

Lead Generation Efficiency Marketing AI Sales Qualified Leads 90

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. What are the biggest B2B lead generation trends?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Binary Demand

JUNE 7, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vision6

APRIL 17, 2024

In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create. Relevant: Does your event goal align with your broader marketing goals? Specific: What are you trying to achieve?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118