Webbiquity

APRIL 11, 2019

Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. per Gartner.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Biznology

FEBRUARY 28, 2018

Business leaders are now losing sleep over digital transformation. At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. Marketing transformation. IT transformation. Operational tranformation.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Salesforce Marketing Cloud

OCTOBER 23, 2023

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? What are the critical actions you can take to help guide AI transformation in your organization?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

ClickZ

JUNE 30, 2020

30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. But with the change, comes challenge.

Marketing AI 140

Marketing AI Enterprise Management Work Management Marketing Management 140

TrustRadius Marketing

APRIL 6, 2022

Having a website today means managing programs, data, and databases: you can’t even think of them all at once. You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back.

Digital Asset Management 98

Digital Asset Management Enterprise Management Marketing Automation Services Marketing Management 98

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. Here’s the thing: it’s IT that enables everyone else to leverage AI. And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Valasys

AUGUST 29, 2023

August 29, 2023, New Jersey: OpenAI, a trailblazer in artificial intelligence technology, has unveiled a groundbreaking solution to meet the demands of the corporate landscape. This statistic reflects the rapid integration of ChatGPT accounts within major enterprises, underlining the undeniable impact of AI on modern workflows.

Enterprise Management 52

Enterprise Management Marketing AI Privacy Work Management 52

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. give us digital everything. ARTIFICIAL INTELLIGENCE.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Valasys

MARCH 21, 2024

Ever envisioned a digital landscape where infrastructure, applications, and services seamlessly adapt to the pulse of technology, elevating overall performance? That’s the transformative power of data center evolution in the realm of digital excellence.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Salesforce Marketing Cloud

NOVEMBER 30, 2021

Artificial intelligence (AI) is on everyone’s lips – and with good reason. According to the Future of Workforce Development report , 62% of hiring managers expect AI to substantially change the nature of work. Here are 30 of their most interesting, and sometimes surprising, quotes on AI.

Marketing AI 52

Marketing AI Enterprise Management Work Management Ethics 52

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Source: Gene De Libero.

Enterprise Management 143

Enterprise Management Campaigns Conference Digital Transformation 143

Customer Experience Matrix

JUNE 11, 2019

By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Indeed, Looker already runs on Google Cloud. .

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. Platforms, not point solutions.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.

Marketing AI 114

Marketing AI Peer-to-peer Paid Search Agency Ads 114

Thinkers360

MARCH 31, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 112

Digital Asset Management Enterprise Management Work Management Marketing AI 112

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 304

Thought Leadership Enterprise Management Work Management Marketing Management 304

ClickZ

JUNE 12, 2020

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation. Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” Tasso Argyros Tasso was the founder of enterprise CDP ActionIQ and has steered the company as CEO for almost ten years. LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? At RSG, we advise many large enterprises on CDP evaluation and selection.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Trends 134

ClickZ

NOVEMBER 27, 2019

Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. Another surprising element is that buzzwords can be a roadblock to digital transformation.

Digital Transformation 107

Digital Transformation Advertising Agencies Enterprise Management Paid Search Agency 107

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Martech Advisor

AUGUST 28, 2019

Is adopting the latest technologies and automating business processes the end of the road of your organization’s digital initiatives? Is there more to a digital transformation strategy? Most digital initiatives in the past few years have focused on investing in technology to improve efficiency and productivity.

Digital Transformation 43

Digital Transformation Marketing AI Enterprise Management Marketing & Strategy 43

TrustRadius Marketing

NOVEMBER 9, 2022

The reality is that people won’t continue to use a product or service that’s constantly struggling with downtimes or outages. Find out how an AIOps solution can eliminate these issues so that your small business succeeds in today’s technical landscape! of companies are investing in big data and AI currently. . What is AIOps?

Small Business Marketing 98

Small Business Marketing Enterprise Management Work Management Allocation 98

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 145

B2B Marketing Enterprise Management Content Marketing VALS 145

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these analysts and influencers! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Atomic Reach

MAY 7, 2019

What is Digital Transformation? Can you remember a time when computers, cloud-storage, high-speed internet, and digital applications were not a requirement at your place of employment? As the years have gone on, businesses have come to rely on digital processes and procedures. Why is this happening? million in 2022.

Digital Transformation 76

Digital Transformation Marketing Automation Services Enterprise Management Business 76

SmartBug Media

MAY 10, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Brian Reid Score: 68.81

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Onalytica B2B

JULY 19, 2018

Sandeep Raut – Vp & Head of Digital APAC at Niit Technologies Limited ?. Key Topics: Digital Transformation, Analytics. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. Location: Mumbai, India?.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125