Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. It is much harder for enterprise brands with millions of consumers. For them, personalization requires technology.

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. Hello, 2022!

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Biznology

JULY 6, 2018

Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation. But a little inspiration for your transformation never hurts. Real-time inbound data that enables faster response to market dynamics.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Bluetext

JUNE 6, 2024

In the dynamic realm of private equity , where strategic investments and value creation define success, one critical element often shapes the trajectory of portfolio companies: effective marketing. Here’s how: Brand Building and Reputation Management : A strong brand and positive reputation are invaluable assets.

Effectiveness 26

Effectiveness Lead Scoring Lead Ranking Paid Search Agency 26

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 125

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 125

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. ” Possibly, but probably not.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. What is a DXP? What Are The Benefits Of A DXP?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. 45 minutes to SEO success.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Outreach

NOVEMBER 18, 2020

As a sales leader, you are not just “key” to change management — you’re critical. In fact, managers account for at least 70 percent of the variance in employee engagement, according to Gallup. Here’s how you can make change management a success at your organization: Take Ownership Over Change. What’s the change management plan?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Mediums 52

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. They want a personalized interaction that’s authentic and engaged.

Analytics 108

Analytics Enterprise Management Work Management Business 108

chiefmartech

DECEMBER 14, 2017

This is part 2 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you haven’t read Part 1: Digital Transformation (2018 Update) yet, you might want to start there. The larger solution can add and remove microservice components more easily.

API 67

API Enterprise Management Marketing Management Advertising Agencies 67

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. It reveals a number of insights into the evolution of our marketing technologist profession. It reveals a number of insights into the evolution of our marketing technologist profession.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Conversica

AUGUST 31, 2022

the leader in Conversational AI solutions for enterprise revenue teams, today announced the addition of growth and strategy expert Eron Sunando as Vice President of Global Alliances and Business Development. With over 20 years of experience, Sunando will build Conversica’s partner ecosystem and go-to-market strategy.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Digital Transformation 59

Seismic

SEPTEMBER 21, 2020

What we discovered was a new focus on the importance of sales and marketing alignment. We asked three sales and marketing veterans to dive into the challenges of our newly virtual world and share how marketing can enable sales to drive the best results possible. Reason 2: Marketing is the glue that makes sellers effective.

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115

ClickZ

NOVEMBER 21, 2019

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. After an initial testing period with Phrasee, a strong pattern and upward trend of positive email marketing performance emerged.

Case Study 65

Case Study Case Studies Copywriting Studies 65

ClickZ

OCTOBER 4, 2019

This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently. You must shift to a digital transformation strategy to accomplish this.”. Source: Adobe.

Marketing AI 65

Marketing AI Enterprise Management Lead Ranking Marketing Analytics Tools 65

chiefmartech

SEPTEMBER 19, 2016

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

chiefmartech

OCTOBER 8, 2015

Is the “integration” challenge of marketing technology really our top obstacle? The chart at the top of this page is from a brand new report by Ascend2, Informatica, and Dun & Bradstreet on B2B Marketing Technology Strategy listing the most challenging obstacles to marketing technology success.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Peer-to-peer 40

ClickZ

OCTOBER 22, 2019

Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. Experience management as a companywide initiative. Companies can use this information to quickly create action plans aimed at better serving their customers.

Case Study 74

Case Study Case Studies Studies SMS 74

chiefmartech

SEPTEMBER 15, 2015

He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, interviews, and keynote presentations at conferences around the world — helping many others see the possibilities and the reality of that emerging new role.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking CMO 40

Martech

JUNE 12, 2023

But together, the answers reflect a broader reset occurring across enterprise martech stacks. CDP as stalking horse Over the past year, we’ve advised several large enterprises in CDP technology selections. Shouldn’t we get our enterprise act together before we select any new technology? Of course, this feels backward.

Enterprise Management 111

Enterprise Management Digital Asset Management Work Management Marketing AI 111

Salesforce Marketing Cloud

MAY 2, 2022

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. Their marketing response rate? In the decades since the time of that data processing center, we’ve seen innovations transform the marketing landscape. What are they, and are they only unique to marketing?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

Marketing AI 105

Marketing AI Analytics Enterprise Management Planning 105

Martech

OCTOBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how do you see the customer? Because of the influx of digital contacts and touchpoints over the last 18 months, you are likely seeing more of your customers.

Multi-Touch Attribution 103

Multi-Touch Attribution Enterprise Management Marketing Management Multi-Channel 103

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. In this article, Shashin Shah, CEO of Pimcore, outlines the myths surrounding these solutions, as well as realities of how the tech can transform businesses. The DXP Myths You Should Steer Clear From.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

chiefmartech

SEPTEMBER 1, 2018

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.

Enterprise Management 54

Enterprise Management Work Management Marketing Management CMO 54

ClickZ

FEBRUARY 12, 2020

30-second summary: What’s needed for your business growth must be made a priority in your product information management strategy. And that’s how a PIM solution must be envisioned. The raison d’être of the existence of any PIM strategy is to transform the data quality and focus on how the information can be utilized best.

Class 105

Class Enterprise Management Marketing Management Marketing & Strategy 105

Salesforce Marketing Cloud

JULY 5, 2022

But transparency and proactive service can go a long way. Customer 360 connects your marketing, sales, commerce, service and IT teams with a single view of your customer data, helping you grow relationships with your customers and your employees. What proactive service looks like. Unite your teams around the customer.

Paid Search Agency 98

Paid Search Agency Companies Tactics Enterprise Management 98

Salesforce Marketing Cloud

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. Another thing about our CRM platform: It’s software, not hardware, and it lives in the cloud. How can Salesforce be used for marketing?

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Salesforce Marketing Cloud

MAY 31, 2023

From enabling personalized touchpoints to curated buying experiences, IT makes all this possible. AI solutions have boosted revenue growth and reduced costs for 67% and 79% of organizations, respectively. Here’s where AI-powered chatbots, apps, and self-service portals can come in. They’ll rely on IT.

Ideal Customer Profiles 98

Ideal Customer Profiles Paid Search Agency Enterprise Management Ad Building 98

Valasys

APRIL 17, 2023

Table of Content: What marketing technologies will dominate 2023? What is Automation Tool in Marketing? Why marketing automation is a must in your 2023 strategy? Top Marketing Automation Tools in 2023 Future Trends of Marketing Automation Tools What marketing technologies will dominate 2023? There’s more!

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

ClickZ

FEBRUARY 22, 2021

Whether working with a marketing cloud partner or building a stack from the bottom up, new tools are emerging to deliver on this promise of a future where data is more readily applied to better understand the customer, enable better analytics, and use across various applications.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Digital Transformation 96