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What Is Digital Experience Software in 2022?

TrustRadius Marketing

You need to manage the site itself to ensure customers make it to the checkout screen, but you also need to drive traffic with marketing and then follow up to keep customers coming back. If you want to transform your platform and workflow all at once, you might consider digital experience software.

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HubSpot Product Update Roundup - June 2023

SmartBug Media

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

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TheCustomer QT – June 22, 2021

The Customer

Quick-Take: According to the UK email and marketing benchmark 2021 from Campaign Monitor , retail had the lowest unsubscribe rate for email marketing of any industry across billions of email interactions. It’s not just the way marketers communicate externally that has a bearing on a brand’s carbon footprint. .

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. To perform everything expected of a modern marketing operation, marketers adopted adjacent technologies to enhance what their CMS was able to do.

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Who Benefits Most from Content Intelligence?

PathFactory

Marketers have a lot of information to keep tabs on. Can’t I use my CMS to tag my content, like I’ve always done? The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. But who is responsible for content intelligence?

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The Definitive List of Cyber Monday SaaS Deals

SendX

SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Turn your social media into social marketing. Deal - Free Digital Marketing Consultation ?

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The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. They asked me eight great questions about martech for marketing executives. In many ways, we’re living in the golden age of marketing technology. These are my suggestions in reply.