DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

DivvyHQ

JUNE 18, 2019

Think of these 5 steps as your trusty roadmap to creating content more effectively and efficiently, every time. A project manager is indispensable. And we shouldn’t expect a content creator to manage workflow. That’s where a project manager comes in – to act as traffic control. Use an editorial calendar.

Efficiency 88

Efficiency Product Content Work Management 88

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. And if there’s one area where transformation is even more rapid, it is the technology that powers content marketing. Recently, the folks at Ascend2 released their latest Marketing Technology Trends report. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

DivvyHQ

JULY 11, 2019

Ask any marketing leader and they’ll likely say that they wish their teams would collaborate more. In this post, I’ll define how project management tools introduce an organized framework, collaborative features and automation to break down silos and enhance content collaboration. Acceleration of working across teams and departments.

Work Management 60

Work Management Marketing Management Tools Content 60

DivvyHQ

MAY 12, 2017

On behalf of the DivvyHQ team, we’re very excited to introduce the new content production area: the Sandbox. Within any content marketing software application, the content production and collaboration area is always going to be the most complex. components. Why “Sandbox”? a public website, blog, etc.).

Design 40

Design Work Management Lock-In Marketing Management 40

DivvyHQ

MAY 29, 2019

Well, maybe sometimes, but as a general rule, we have to work hard for the results we want to see. In terms of content marketing, this is particularly true. New research released by the Content Marketing Institute in February 2019 confirms this. Why Coordination is Key to Enterprise Content Marketing Success.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

DivvyHQ

APRIL 18, 2022

For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.

Resource Management 95

Resource Management Digital Asset Management Work Management Resources 95

DivvyHQ

MARCH 15, 2019

Time is our most valuable resource, and for many content marketing teams, it’s in short supply. The 2019 In-House Creative Management Report surveyed more than 500 creative and marketing professionals and unsurprisingly found that, “As teams grow, creatives are stuck spending more time on administrative tasks.”

Activities 61

Activities Automation Enterprise Management Content Marketing 61

DivvyHQ

SEPTEMBER 19, 2023

Late for work, missed deadlines, negative vibes. As a content manager, how do you deal with this situation? Jenna Bunnell, Senior Manager of Content Marketing at Dialpad, is talking team culture in our latest article. The warning signs are all there. You have a team member that is underperforming.

Work Management 86

Work Management Content Content Marketing Conversion 86

DivvyHQ

JULY 1, 2019

Content automation has revolutionized content marketing, empowering marketers to get content produced faster and, for those who take a strategic approach, execute targeted content campaigns with better results vs. other marketing tactics. Content calendars are the hub for your content marketing plan. Content Calendars.

Marketing Automation Services 102

Marketing Automation Services Automation Work Management CMS Development 102

DivvyHQ

JANUARY 18, 2019

For talented content marketing teams, churning out great content isn’t hard. The hard part – the one that differentiates truly effective content marketers – is harnessing that pivotal ability to move, to persuade, to inspire action. Neither of these outcomes are necessarily beneficial for content marketers.

Marketing Budget 45

Marketing Budget Work Management Marketing Management Video Marketing 45

DivvyHQ

MAY 26, 2019

Content marketing could be considered an endurance sport. Yes, here are a few stats to digest: 70% of respondents to a Liana Technologies survey said automation improved their ability to target messaging; additional benefits from the survey include optimizing productivity and increasing marketing ROI. What Are Production Workflows?

Automation 101

Automation Work Management Content Marketing Marketing Management 101

DivvyHQ

JUNE 5, 2018

When it comes to content workflow and its management, marketers can relate. You might not be able to universally define it — the nature of an effective and efficient workflow varies based on many contextual factors — but you know a good one when you come across it. Didn’t we just say it was virtually indefinable?!

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

DivvyHQ

OCTOBER 24, 2022

An enterprise content team includes many different roles, all working together to get relevant content in front of your target audiences consistently. One role that is instrumental in keeping your content pipeline moving is a content operations manager. So, what exactly does a content operations manager do? Let’s find out.

Enterprise Management 90

Enterprise Management Work Management Content Relevance 90

DivvyHQ

FEBRUARY 11, 2021

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work remotely. Check out our list of 6 indispensable tools that no content marketing team should be without.

Marketing Automation Services 123

Marketing Automation Services Work Management Marketing Management Tools 123

DivvyHQ

NOVEMBER 15, 2018

For many, the role of a content marketing manager is an enigma. Content marketing managers are responsible for the strategy, creation and delivery of purposeful content across myriad online channels. Must-Have Skills for the Modern Content Marketing Manager. But we know it’s so much more than that.

Work Management 46

Work Management Demand Content Marketing Planning 46

DivvyHQ

MARCH 21, 2019

Time is a luxury for content marketing managers, whose day-to-day responsibilities span everything from strategy to staffing. In working with our customers over the years, we’ve seen firsthand how having access to the right tools and templates can quickly change the game. What’s On the Agenda? Need content ideas (again)?

Template 67

Template Planning Content Marketing Work Management 67

DivvyHQ

APRIL 1, 2019

As Stanford professor Bob Sutton has pointed out , “Research on creativity and constraint demonstrates that, when options are limited, people generate more, rather than less, varied solutions?—?apparently Now, we’ve refreshed and updated this asset to ensure it aligns with what works in the 2019 digital environment.

Template 58

Template Work Management Eye-Tracking Verticals 58

DivvyHQ

AUGUST 19, 2019

And content marketers agree, with a survey reporting that it’s the biggest benefit by far with 74% saying such. What can you expect from a content marketing platform that features content automation? The constant back-and-forth conversations about what content is in the works can be eliminated. Let’s explore the opportunities.

Automation 59

Automation Work Management Autoresponders Content 59

DivvyHQ

AUGUST 27, 2018

Here at DivvyHQ, we’ve developed a platform that we feel is damn good, but we also acknowledge – and accept as part of our commitment to simplicity – that our solution shouldn’t be the first choice for every content production scenario. To alleviate this pain, a number of content planning tools have emerged over the years.

Planning 40

Planning Tools Work Management Marketing Management 40

DivvyHQ

OCTOBER 20, 2022

Since "there are never enough hours in the day", and you, of course, want to "work smarter, not harder". Why on earth would you and your team not want to sit down and create efficient workflows for all the things you create each day? Well, sometimes "that's easier said than done". Let's get it done. Today's article will help.

Planning 108

Planning Work Management Efficiency Marketing Management 108

DivvyHQ

JUNE 4, 2019

Content marketing platforms can address a multitude of challenges for companies on the rise. If your team isn’t ready for a content marketing platform, or more importantly, ready for change, then buying one can be the wrong decision. Even the best content marketing platforms only work as well as the people using them.

Planning 63

Planning Content Marketing Work Management Marketing Management 63

DivvyHQ

JULY 3, 2018

From the beginning of our journey in 2011 to today, DivvyHQ’s success in becoming the world’s best content planning solution has come in large part from executing on customer feedback. I’ve been working in DivvyHQ going on three years now and am very pleased with the updates the platform has made in that time.

Best Practices 40

Best Practices Content Work Management Planning 40

DivvyHQ

JUNE 25, 2019

In enterprise content marketing, maintaining message consistency can be tricky. Message consistency is about communicating on all marketing channels in a manner that rings true with your brand’s attributes. Alignment to a core message is a foundational necessity for content marketing. First, What Does Message Consistency Mean?

Enterprise Management 63

Enterprise Management Planning Content Marketing Work Management 63

DivvyHQ

DECEMBER 6, 2018

At work, this role is magnified. Marketers have to sell their bosses, as well as their counterparts in other departments, on ambitious growth initiatives to make them reality. Jay Baer on Turning Customers into Content Marketers with Talk Triggers. Most marketers recognize that emotional impact is essential to persuasion.

Work Management 40

Work Management Marketing Management Trigger Marketing Word of Mouth 40

DivvyHQ

JUNE 15, 2016

At the center of a marketing team, there is generally a person (or small group of people) who manages the flow of content. The people who manage those details are like Air Traffic Controllers for content. DivvyHQ’s Control Tower. After more than two years of working at DivvyHQ, I’ve noticed a few trends.

Customer Satisfaction 40

Customer Satisfaction Content Work Management Guidelines 40

DivvyHQ

JULY 2, 2019

So when it comes time to coordinate content campaigns across multiple silos, it’s no surprise when individual teams start working against each other and lack of communication leads to disjointed execution. So, how do you break silos down for more effective and efficient content production? Many companies deal with this every day.

Enterprise Management 65

Enterprise Management Work Management Content Marketing Management 65

DivvyHQ

APRIL 10, 2019

How much should content marketing cost? You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But they could be eating away at the ROI of your content marketing. But they could be eating away at the ROI of your content marketing. That’s a tricky question.

Cost 77

Cost Process Budget Programs Planning 77

DivvyHQ

JUNE 22, 2016

In my role as Onboarding Specialist and Content Coach here at DivvyHQ, I have the pleasure of working with a wide variety of marketing and communications teams around the world. While their organizational structures and inner workings are as diverse as can be, most are dealing with the same struggles.

Work Management 40

Work Management Marketing Management Content Marketing Planning 40

DivvyHQ

DECEMBER 12, 2018

Hopefully your content marketing budget won’t do the same. Although content marketing is relatively inexpensive, there are always plenty of needs to be addressed. Almost every content manager has a laundry list of desirable upgrades and additions. 4 Indisputable Reasons to Increase Content Marketing Budget in 2019.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56

DivvyHQ

FEBRUARY 9, 2018

Laura Busche, author of Powering Content: Building a Nonstop Content Marketing Machine , explains that humans are drawn to content even if we don’t realize it. In addition, there are hundreds of different options, tactics, and tools all claiming to be the key to a good content marketing strategy. Think Google and Social Media.

Marketing Analytics Tools 40

Marketing Analytics Tools Content Storytelling Work Management 40

DivvyHQ

JULY 11, 2018

But as anyone reading this who works in an enterprise organization will probably agree, it’s not quite that simple. “We Sure, all content marketing teams have their own struggles , but which ones are particularly daunting at the enterprise level? The rest of the time was spent doing other marketing content as required by other groups.

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

DivvyHQ

NOVEMBER 2, 2016

If you’re in the early stages of evaluating a content marketing platform, it’s probably easy to articulate such things as the features that you feel you need, or the painful situations that keep popping up in and amongst your team. What are the outcomes you’re trying to achieve by implementing a content marketing platform?

Work Management 41

Work Management Planning Marketing Management Content Marketing 41

DivvyHQ

MARCH 31, 2016

The topic of content marketing metrics is hot these days. Marketers across the globe are looking for tips, tricks and insights (and the magic bullet dashboard) that will help us connect the dots between content and revenue. Manage expenses. The Internal Metrics of Content Marketing. Production Efficiency.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Products and services evolve. Markets ebb and flow. And how should your content marketing efforts support those efforts? A SWOT-ing Guide for Content Marketers. But therein lies the problem.

SWOT 81

SWOT Analysis Content Work Management 81

DivvyHQ

JANUARY 12, 2017

My name is Nick and I’m the CTO at DivvyHQ. I’ve been with Divvy a little over a year and I’ve spent my first 12 months getting our development team reorganized, our product team and development teams in sync and working to get our development life cycle working efficiently.

Features 40

Features Efficiency Positioning Work Management 40

DivvyHQ

APRIL 15, 2022

When you look behind the curtain of a well-organized, efficient marketing organization, you typically find an operations team that has taken the time to get the right people, processes and tech. Is your team still a work-in-progress? You're not alone.

Work Management 72

Work Management Efficiency Marketing & Strategy Organization 72