Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Don’t be so quick to dismiss this idea. Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership? Thought Leadership is Not About Self-Promotion: Examples of Thought Leadership Content in Industrial Marketing B2B Thought Leadership Marketing is Your Strat

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Forrester B2B

MAY 1, 2024

Nearly two-thirds of marketing leaders say that they don’t believe their measurement and analytics are well aligned with organizational objectives. A continued focus on marketing sourcing is emblematic of the problem.

Trust Marketing 75

Trust Marketing B2B Marketing B2B Analytics 75

SendX

MAY 1, 2024

In the fast-paced and ever-evolving world of cryptocurrency, standing out from the crowd is crucial for the success of your project. The landscape of crypto promotion has undergone significant changes, requiring project owners to adapt their strategies to effectively reach their target audience.

Promotion 317

Promotion Effectiveness Marketing & Strategy Marketing 317

CMSWire

MAY 1, 2024

Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. Continue reading.

Email Marketing 135

Email Marketing Business Marketing Loyalty 135

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered

Marketing AI 114

Marketing AI Features Google Campaigns 114

Martech

MAY 1, 2024

Is your social media strategy keeping pace with the latest industry trends and innovations? Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% revenue increase – by repositioning social at the core of their entire brand and customer experience.

Social Marketing 113

Social Marketing Webinar Metrics Social Media Marketing & Strategy 113

Ahrefs

MAY 1, 2024

HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.

Godaddy 106

Godaddy Paid Search Agency Companies Content 106

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Marketing AI 109

Marketing AI Conversion Top of Funnel Eloqua 109

CMSWire

MAY 1, 2024

Blending personal insight with professional expertise: Shelby Mitchell's accessibility journey at Discover. Continue reading.

Personalization 122

Personalization 122

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. The solutions announced include a number powered by artificial intelligence. It also announced new solutions to optimize in-store, online and call center customer experiences. The Strategy & Research Suite.

Marketing AI 105

Marketing AI Research Marketing Management Marketing & Strategy 105

Content Marketing Institute

MAY 1, 2024

If you’ve ever said, “It would have been easier if I'd done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.

Creativity 97

Creativity Content Companies 97

SocialPilot

MAY 1, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place.

Google 87

Google Examples Ideal Customer Profiles Lead Scoring 87

CMSWire

MAY 1, 2024

Boost team alignment and customer satisfaction with a smart internal communication strategy. Continue reading.

Customer Satisfaction 112

Customer Satisfaction Tips Customer Surveys 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Stevens & Tate

MAY 1, 2024

In the competitive landscape of senior living, the significance of a well-crafted brand cannot be overstated. As the sector grows increasingly crowded, a robust brand can significantly elevate your community’s appeal, distinguishing it from competitors and fostering long-term success. This article delves into the importance of your senior living brand and explores the transformative impact branding has on senior living facilities.

Brand Identity 83

Brand Identity Branding Word of Mouth Communities 83

CMSWire

MAY 1, 2024

See why your smartest data-driven decisions might be leading you astray. Continue reading.

Leads 122

Leads Lead Marketing Qualified Leads Analytics 122

SmartBrief - Marketing

MAY 1, 2024

How generative AI makes scammers alarmingly convincing “Taylor Swift” giving away cookware. “Tom Hanks” shilling for a dental plan. “Grandchildren” asking for emergency funds. The rise of generative AI has been a boon for many people, and unfortunately, this includes scammers and hackers. Now people are making their losses public, celebrities are speaking out about their digital impersonators and government agencies are considering harsher measures to fight the rising tide of AI-powered security

Phishing 65

Phishing Paid Search Agency Eye-Tracking Advertising Agencies 65

CMSWire

MAY 1, 2024

Avaya ENGAGE is the right conference for large enterprises as they work to frame AI investments in innovation to demonstrable business outcomes and returns. Continue reading.

Business 77

Business Conference 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

HG Data

MAY 1, 2024

The new leader will increase customer value to offerings from the authority in Technology Intelligence SANTA BARBARA, Calif – May 1, 2024 – HG Insights, the authority in Technology Intelligence, today announced the appointment of Gary Cottrell as General Manager (GM) and Chief Product Officer (CPO) to its senior leadership team. As an accomplished technology […] The post HG Insights announces Gary Cottrell as GM & CPO to Drive Further Product Growth appeared first on HG Insights.

CPO 62

CPO Product 62

Salesforce Marketing Cloud

MAY 1, 2024

Imagine this: it’s Monday morning. You’re already dreading the relentless beep of incoming calls. Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. You feel like you’re at a breaking point, unable to muster the energy for even the most routine interactions. Any of that sound familiar? Then you might be experiencing call center burnout — a state of profound emotional, physical, and mental exhaustion resulting from excessive and prolonged st

Customer Satisfaction 59

Customer Satisfaction Work Management Training Fulfillment 59

Digilant

MAY 1, 2024

Welcome back for another deep dive into the evolving landscape of digital advertising without Google’s third-party cookies. In episode five of our series, Victoria De Leon, Director of Marketing, is joined again by our Sales Engineering team, Kyle Malone and O’Neil Calderon. In this post, we’ll unravel the future of measurement as the industry transitions away from reliance on third-party cookies.

Advertising Agencies 52

Advertising Agencies Privacy Marketing Management Advertisements 52

Benchmark Email

MAY 1, 2024

Mastering the art of lead generation and conversion is essential for businesses to thrive. From attracting potential customers to nurturing relationships and ultimately converting leads into loyal patrons, the journey from prospect to customer is multifaceted and requires a strategic approach. This comprehensive guide will focus on the first half of the customer journey: lead… The post Effective Strategies for the Modern Marketer to Generate More Leads appeared first on Benchmark Email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Effectiveness Generation 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Anyword

MAY 1, 2024

Anyword is excited to introduce a powerful new feature that revolutionizes your content creation process. With our latest update, you can now upload PDF documents directly into our platform, allowing you to seamlessly integrate these documents into your content creation workflow. This feature is designed to accommodate a wide variety of documents you regularly use, such as market reports, pitch decks, and product descriptions, making it easier than ever to utilize detailed information in craftin

Thought Leadership 52

Thought Leadership Content Template Efficiency 52

Valasys

MAY 1, 2024

1st May, New Jersey: The newest developments by Google indicate that they lead the pack in aestheticizing their vision of the cookieless future, which is a huge step into the unknown for the digital advertising industry. Google has agreed with the end of third-party cookies, in which they have emphasized that they will be focused on only privacy-centric solutions, as well as indicated the expansion of technologies like connected TV(CTV) and artificial intelligence(AI), along with first-party dat

Marketing AI 40

Marketing AI Google Advertising Agencies Ad Exchange 40

Bluetext

MAY 1, 2024

Last year, you may have started to notice a small update on your Instagram profile. In the top right, next to the ‘add a post’ button, appeared a squiggly ‘A’ (very similar to an ‘at’ symbol). That was how we – collectively – were introduced to Meta’s new social media app, Threads. Threads is an app where you can view and share public conversations.

Ideal Customer Profiles 37

Ideal Customer Profiles Profiling Buzz Twitter 37

Valasys

MAY 1, 2024

The business world was never an easy playground, even though producing the leads is not a problem anymore. It is not enough that you just create and track leads, but you have to nurture them, build relationships, and then walk them through the sales funnel. Nevertheless, classic techniques of lead nurturing may require much time and efforts, and they don’t bring it all to the table.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Customer Experience Matrix

MAY 1, 2024

The CDP Institute runs periodic roundtables where our members discuss industry issues. We had one earlier this week on the topic of helping companies make use of an existing CDP. We chose that topic because we frequently hear that many users don’t know what to do with a CDP after it’s built. The initial discussion followed the more or less expected path towards solutions such as developing change champions and publicizing success stories to encourage CDP use.

Paid Search Agency 156

Paid Search Agency Vendors Marketing Consulting 156

Valasys

MAY 1, 2024

Sometimes, it’s a matter of life and death in the overly-competitive field of online advertising business, you need to select the right advertising platform in order to obtain the desired outcomes for your marketing campaign. Two giants dominate the landscape: Facebook Ads or Google Ads. However, having their advantageous sides and owning their own target groups, you will be puzzled on which one is going to be your king in terms of your particular wishes.

Facebook 40

Facebook Adwords Google Ads 40

Launch Marketing

MAY 1, 2024

Marketing campaigns are a strategic, targeted way to promote your product, service or solution. The combination of integrated marketing tactics and memorable messaging that resonates is what makes a campaign successful. Even before that, a successful campaign starts with a well-defined campaign strategy. In this blog, we reveal the key steps for developing a marketing campaign strategy that will deliver off-the-charts campaign results.

Paid Content 118

Paid Content Campaigns Account Based Marketing Marketing Strategy 118