Six Reasons Your Campaigns Need an Account-Based Marketing Approach
Full Circle Insights
DECEMBER 7, 2022
As explored in a recent post , it makes sense for most B2B marketers to use an account-based marketing approach instead of response-based marketing. If you’re a B2B marketer, you’re probably selling to accounts that fit into a narrow ideal customer profile, and you’re trying to engage a group of buyers who are researching products independently. . In that scenario, taking a more targeted approach to accounts with an account-based marketing strategy is almost always the best move.
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