Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. To get a good overview of these hurdles and challenges, check out our post, “Struggling with B2B Industrial Marketing?

B2B Marketing 88

B2B Marketing Buyer Personas B2B Thought Leadership Work Management 88

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Marketri

APRIL 4, 2024

A call comes in. It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. She’s smart and enthusiastic but very tactical and needs direction. Our company recently purchased HubSpot, but we’re not using it much.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Binary Demand

APRIL 1, 2024

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. From navigating complex buying journeys to maximizing limited resources and staying abreast of evolving technologies, the landscape is rife with obstacles that can hinder success. We will delve into the long retained B2B marketing challenges , exploring the nuances of each obstacle with corresponding actionable insights and strategies to lear

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B2B Marketing Planning Work Management Marketing Management 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Lead Forensics

APRIL 3, 2024

Not sure where to start? Don’t worry. In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. We often hear people say that their goal is simply to bring in more leads. But to be truly successful, you need to be more specific than that. You don’t want just any old lead.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Dr. Kahneman is widely regarded as one of the intellectual founders of the behavioral science discipline now called behavioral economics. He was awarded the Nobel Prize in Economic Sciences in 2002 even though he never took a course in economics.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Confessions of a B2B Marketer

APRIL 3, 2024

Sam Dunning on LinkedIn Breaking B2B on LinkedIn Breaking B2B's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin R

B2B Marketing 40

B2B Marketing Demand Generation Demand B2B 40

Visitor Queue

MARCH 30, 2024

Did you know that emails with a personalized subject line are 26% more likely to be opened? Knowing this, it’s a no-brainer that you should be personalizing your subject lines. But, personalization can be used much more than just in the subject line of your emails. By personalizing your emails, from subject line to time […] The post AI-Driven Personalization in B2B Email Marketing Campaigns appeared first on Visitor Queue Blog | Identify Website Traffic.

Email Marketing 88

Email Marketing B2B Marketing Personalization Campaigns 88

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

APRIL 4, 2024

Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.

Email Marketing 347

Email Marketing Business Tips Marketing 347

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

APRIL 2, 2024

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Webbiquity

MARCH 30, 2024

Contributed post. When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. Spreading the word as much as possible. The more you do this, and the more effectively you do it, the more successful your business launch will be. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way t

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

APRIL 3, 2024

In 2022, the number of email users worldwide was forecasted to be 4.3 billion. This figure is set to grow to 4.6 billion in 2025. The daily number of emails sent and received totaled 293.6 billion. Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience.

Impressions 333

Impressions Forecasting Tips Newsletter 333

PureB2B

APRIL 4, 2024

Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.

Efficiency 150

Efficiency Advertising Channels Marketing & Strategy Content 150

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

CMSWire

APRIL 4, 2024

Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.

Hubspot 142

Hubspot Acquisitions CRM Google 142

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendX

APRIL 2, 2024

Everyone and their brother seems to have a podcast these days. But, you know what most podcasters lack? An email list. Believe it or not though, having an email list could be your ticket to more podcast downloads!

Email Marketing 259

Email Marketing Marketing 259

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

BOP Design

MARCH 30, 2024

We build and manage B2B websites for a variety of clients. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed. The post Google Page Speed Insights for B2B Websites appeared first on Bop Design.

Marketing Websites 119

Marketing Websites Google B2B SEO 119

CopyBlogger

APRIL 5, 2024

Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.

Optimization 114

Optimization Marketing Websites SEO Tips 114

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform.

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Advertising Agencies Media Verticals Paid Search Agency 111

Ahrefs

MARCH 31, 2024

Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily.

SEO 110

SEO Content 110

Lake B2B

APRIL 4, 2024

In the fast-paced and data-intensive landscape of the healthcare industry, the role of modern data architecture has become pivotal for effective data management. This blog explores how embracing a modern data architecture serves as a robust healthcare strategy for enhancing healthcare data management, ultimately leading to improved patient care, streamlined operations, and informed decision-making.

Marketing & Strategy 105

Marketing & Strategy Effectiveness Leads Lead 105

CMSWire

APRIL 5, 2024

How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? Continue reading.

Privacy 128

Privacy Personalization Marketing 128

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible.

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API Analytics Google Marketing Analytics Tools 105

Salesforce Marketing Cloud

APRIL 3, 2024

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The IT team credits this increase to human-centered design. “We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It was a true partnership that created shared trust and helped improve app adoption.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Content Marketing Institute

APRIL 5, 2024

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.

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Generation Paid Search Agency Research Marketing 99