Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Or at least, this was true until email marketing templates came along.

Template 124

Template Email Marketing Blast Campaigns Planning 124

Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Litmus

DECEMBER 22, 2021

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Why should they do it?

Email Marketing 130

Email Marketing Planning Design Mobile Marketing 130

Vision6

APRIL 25, 2023

Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results. Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? Why are welcome emails important?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ClearVoice

JULY 22, 2022

Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. People don’t like being marketed to, especially when they’re being marketed to. What makes a good call to action in marketing? Check it out. What’s the primary purpose of the email?

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

SalesIntel

JULY 28, 2023

Understanding the Sales Funnel Before jumping into the common mistakes many marketing and sales teams make throughout their sales funnel, it’s best to first get a firm understanding of what the sales funnel is, and what it looks like.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage.

Copywriting 111

Copywriting Conversion Top of Funnel Urgency Marketing 111

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 106

Enterprise Management Work Management Email Marketing Marketing Management 106

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. And don’t worry about emailing each person manually. This sense of urgency will encourage people to buy sooner.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Litmus

JUNE 10, 2024

Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. That takes a lot of time, effort, and data that many email marketers don’t have. This is a sentiment many email marketers share.

Personalization 69

Personalization Privacy Protection Data Hygiene Paid Search Agency 69

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Optinmonster

FEBRUARY 27, 2024

There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 202

eCommerce Tactics Budget Programs Work Management 202

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

Tips Opt-out Opt-in Click Rate 64

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Table of contents Why is email marketing essential for small businesses? Let’s take a look.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. Welcome Offer Email.

Campaigns 52

Campaigns Marketing Automation Services SMS Planning 52

ConvertKit

DECEMBER 15, 2020

However, to scale your digital products business, you have to scale your marketing. Fortunately, there is a way to market your digital products successfully with minimal time spent. It’s called email automation. What is email automation? No one at the company is manually sending out these review request emails.

Email Marketing 127

Email Marketing Marketing Automation Services Automation Product 127

Optinmonster

SEPTEMBER 5, 2022

An optin is something you offer website visitors who subscribe to your email list. They’re called optins because they are incentives for people to opt into your email list. Optins and freebies are a great way to grow your email list. But why does your email list matter? Why You Should Offer Optins and Freebies.

Work Management 87

Work Management Lock-In Top of Funnel Marketing Management 87

Unbounce

JUNE 8, 2020

So, how can you get your most qualified visitors to reveal themselves and give you their email before they bounce? We’ve already talked about how targeted landing pages are the best place to send people who click through your marketing emails , social posts, and ads. That is, you need to build your email list.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Scoring Lead Ranking 139

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Test your emails. Why Email Marketing?

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. It’s not a surprise. What can you do?

Opt-out 199

Opt-out Opt-in Burn Rate Urgency Marketing 199

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. It’s not a surprise. What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Optinmonster

NOVEMBER 16, 2023

Your email marketing campaigns can only be effective if they’re getting opened in the first place. At OptinMonster , we’re experts on all things related to email marketing. You’ll learn how to optimize your email marketing strategy and get more eyes on your email messages.

Open Rate 101

Open Rate Tips CAN-SPAM Segmentation 101

Valasys

MAY 21, 2024

Imagine this: you spend hours crafting the perfect email campaign, hitting “send” with a mix of excitement and anticipation… only to be met with silence. This is the frustrating reality for many businesses sending emails. In this article, we explore how to design high-converting emails.

Design 40

Design Tips Marketing Automation Services Budget Programs 40

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. But people who do are still generating incredible results through cold emails.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vision6

FEBRUARY 3, 2021

Email Subject Line. You’ve put in the hard yards to craft your beautiful email campaign, now the challenge remains in getting your subscribers to open it. Your email subject lines provide a small window of opportunity for you to reel them in, so you need to make those first impressions count. Sense of Urgency.

Design 98

Design Terms and Conditions CAN-SPAM Mobile Marketing 98