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How to Create Cost-Effective Email Campaigns That Won’t Land In Spam

Webbiquity

Email marketing is one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients.

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The Anatomy of a Successful E-Newsletter for Your Business in 2022

Scoop.it

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. No matter the industry you’re in, email is one of the most cost-effective marketing tactics. Define the Goals of Your Newsletter.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

That’s why people love them and easily give out their emails in exchange for it. That’s why they’re such an effective strategy for email marketing lead generation. Host Industry-Specific Webinars Another type of email marketing lead generation method, which deserves extra emphasis is hosting niche-specific webinars.

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The Best Email Marketing Tools to Increase Sales

Webbiquity

But with so many different email marketing tools available, how do you pick the right one for your business? Check out these five email marketing tools and their features. Omnisend focuses on bringing your different channels to one place, including email marketing. Share your email campaigns on social media pages.

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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy. Segment your email list. If you’re considering doing the same, this guide is for you.