Email Campaigns Opt-out Privacy Privacy Protection 
Navigate the Channel
JULY 12, 2023
But many marketers focus on the wrong metrics to gauge the success of their email campaigns.” Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send.
Litmus
APRIL 19, 2022
And unlike the many nuances of email marketing, open rates are fairly easily explained to anyone who has used email. As Cynthia Price, Litmus’ SVP of Marketing, pointed out on a Litmus Talks webinar , many email marketers have trained our leadership to want to see it, too. of all Apple clients. Get your guide.
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Binary Demand
APRIL 19, 2024
Email audience trend Every email campaign strives to attract subscribers, but it’s natural for subscriber numbers to fluctuate, possibly declining over time. These fluctuations may stem from concerns about data privacy. Calculating the opt-in-to-opt-out ratio as a percentage is a valuable strategy.
Martech
MAY 24, 2024
Beyond that, production people say all-image emails are faster to put together and send. Setting up an email using modules that you rearrange, add in, or drop out for different segmentation and personalization is probably just as fast these days as coding an all-image email. I am a big proponent of the opt-down.
Litmus
JANUARY 25, 2022
This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Keeping track of your unsubscribe rate helps you identify email list health and content performance.
Martech
OCTOBER 30, 2023
The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. This can be executed as a “welcome” email.
Martech
SEPTEMBER 29, 2021
With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.
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