Heinz Marketing

MAY 26, 2022

That is, incorporating video into their campaigns. Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. How do you measure the success of your video campaigns? What video metrics should you be looking at?

Cost Per Thousand 92

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 92

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. We’ll cover: How to post a YouTube video. How to Upload a YouTube video on desktop. How to post a YouTube video.

Youtube 105

Youtube Video Marketing Mobile Marketing Social Media 105

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? You also might already have a video marketing strategy. And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. Why You Should Care About Video SEO. video marketing trends. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Our #1 Most Requested Feature is Here.

Social Media 93

Social Media Template Video Marketing Media 93

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. However, social media practitioners face one common challenge when it comes to monitoring on the TikTok app : you can only track mentions that directly tag your brand.

Marketing AI 99

Marketing AI Work Management Tools Marketing Management 99

Vidyard

OCTOBER 8, 2020

—there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Not make them close their eyes, cover their ears, and click madly away. Homepage Videos 3.2

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Video Transcription. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. So do that.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. It helps people interested in your topics or themes easily find your videos. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer. What hashtags are they using?

Brand Identity 85

Brand Identity Branding Eye-Tracking Viral Marketing 85

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Contently

APRIL 25, 2023

Marketers should embrace the flexibility of fully customized Facebook ads to incorporate multiple creative elements, such as images, videos, carousels, and more. Ensure your ad visuals—like images or videos—harmonize with your messaging to capture the viewer’s attention and convey your offer effectively.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Conductor

APRIL 26, 2021

Now, as the trend towards Organic Marketing continues to accelerate, we’re doubling down on helping SEO, Content and Web teams improve the way they track, define and increase business impact. Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos.

Organization 52

Organization Features Enterprise Management Work Management 52

Marketing Insider Group

JULY 24, 2023

Track Your Keyword Rankings Last but not least, you need to keep an eye on your progress. Use an SEO tool (we like to use Semrush) to track how your pages are ranking for their target keywords. Another all-in-one SEO tool, Ahrefs offers a keyword explorer feature that can help you find related keywords.

Keywords 208

Keywords SERP Eye-Tracking SEO 208

Sprout Social

JULY 19, 2016

Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives. That’s where Facebook’s Save feature comes in handy. Save for Later.

Paid Content 96

Paid Content Facebook Features Peer-to-peer 96

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 So… Our Time Is Up.

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. GetReadyWithMe videos are a staple content type for fashion influencers, but Lebajoa adds a unique twist. K TikTok: 43.8

Advertising Agencies 92

Advertising Agencies Lead Ranking Youtube Blogger 92

Marketing Insider Group

NOVEMBER 29, 2022

If not, you may be able to make a handful of basic accessibility improvements, such as adding alt text to images or captions to videos, that make a major difference in enhancing accessibility. Your website should feature a timeless, responsive design that can last for years to come. Your design looks boring and basic.

Marketing Websites 266

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 266

Vidyard

OCTOBER 8, 2020

—there it is: A full-on auditory assault in the form of an auto-playing video. Video on websites has come a long way since those dark days. These days, creating a website with videos means working to enhance the visitor experience. Not make them close their eyes, cover their ears, and click madly away. Homepage Videos 3.2

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

NOVEMBER 13, 2019

An explainer video that treats you like a 5-year-old. Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Who was crowned the Video Master? Video Marketing: The B2B Storyteller 2.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Magisto

JUNE 27, 2019

Looking to up your video game on social? DYK – we have a Facebook community about all things video marketing? ENTER >>> Magisto Video Marketing Community. 8 Reasons Why Our Video Marketing Community Can Make A Difference In Your Life. 1) Learn NEW video tips, tricks, and trends. See ya there!

Communities 66

Communities Video Marketing Paid Search Agency Work Management 66

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. YouTube Creator Studio (or YouTube Studio) is the video platform’s “command center.” What is YouTube Creator Studio?

Youtube 110

Youtube Copyright Paid Search Agency Work Management 110

Sprout Social

OCTOBER 5, 2023

In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. What is Creator Studio?`

Facebook 101

Facebook Planning Work Management Paid Search Agency 101

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

Convince & Convert

NOVEMBER 30, 2023

What types of special offers and product features are being discussed on social media? Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Create new tracking, every time you have a new ad.

Social Media 108

Social Media Advertisements Advertising Tools 108

Martech

MAY 24, 2024

Intuit Mailchimp Mailchimp is a well-known platform thanks to its user-friendly interface and strong email marketing features. Klaviyo Klaviyo is an ecommerce-focused platform with powerful features for email marketing, SMS marketing and customer segmentation. Content Calendar.

Marketing Automation Services 82

Marketing Automation Services Marketing Automation Automation Tactics 82

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. You’ll have that, too. Daily snapshot.

SERP 55

SERP Features Stats Keywords 55

Stevens & Tate

SEPTEMBER 20, 2023

Today, for instance, you will find personalized, five-seconds video ads instead of random 5-minutes videos. Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team. Tracking competitor performance for benchmarking and identifying opportunities. The solution?

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Unbounce

JUNE 10, 2021

It’ll give you a bird’s-eye view of what you’re paying to get results. Tools like Google’s Smart Bidding feature can help you keep your current CPA close to your target CPA. . Tracking that misses the mark: You might also see a higher-than-expected CPA when you have more conversions than you’re actually counting when calculating CPA.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Sprout Social

AUGUST 15, 2016

For some businesses, it’s hard to stay up to date on the latest Instagram features. With so many eyes focused on the visual network, you have to be ready to adapt. With so many eyes focused on the visual network, you have to be ready to adapt. Longer Videos on Instagram. Video Channels Explore. Instagram Stories.

Features 93

Features Brand Identity Branding Tagging 93

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. The challenge lies in keeping track of which are on the rise, which are currently making waves, and which are already on their way out. Short-form video. Live videos.

Youtube 135

Youtube Trends Marketing & Strategy Content 135

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. We’ve also included tips on how to use various livestreaming features to create engaging live content.

Youtube 127

Youtube Privacy Video Marketing Click Rate 127

Sprout Social

FEBRUARY 1, 2024

Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting. Or, have your social media team input the content and captions for each post to then send to the graphic design or video team to add in the assets once they’ve been created.

Facebook 93

Facebook Digital Asset Management Tools Brand Identity 93

Sprout Social

OCTOBER 19, 2023

Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Translation?

Marketing AI 92

Marketing AI Work Management Marketing Management Business 92