Convince & Convert

OCTOBER 17, 2011

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. Here are three ways I’ve started listening to and learning from those outside the social media bubble: Facebook Stalking. Facebook on the other hand offers more demographic and topical variety. What pages do they post on?

Social Media 150

Social Media Media RSS Work Management 150

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Scoop.it

APRIL 4, 2019

Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. But Google+ was incredibly valuable to many users around the world.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Sprout Social

OCTOBER 19, 2023

For example, a sudden flood of negative reviews could be a sign of a total social media PR crisis. Tracking social platforms like Instagram, TikTok and Facebook is just the beginning. The platform allows you to set up real-time alerts for specific topics and aggregate mentions over time to deliver via email or RSS feed.

Marketing AI 94

Marketing AI Work Management Marketing Management Business 94

Convince & Convert

MAY 10, 2013

The RSS feed is: [link]. The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users. Facebook has grown the top line of users but remained steady at 71% mobile usage. via Facebook Newsroom.

Social Media 143

Social Media Activities Media Skype 143

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook. The result is a much shorter email that still disseminates a lot of information while accommodating vital content above the fold.”.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Convince & Convert

NOVEMBER 22, 2013

The RSS feed is: [link]. via Jim Beam Facebook. ” Four Your Information. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. Find us on iTunes: [link].

Skype 132

Skype Social Media Work Management Storytelling 132

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

Social Media 100

Social Media Media Digg PR 100

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Add your blog and feed links to blog directories and RSS syndication sites. Build links to your blog from every possible source.

RSS 100

RSS Digg Tagging Blogger 100

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. via NissanUSA Facebook. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. What has over 1 billion users and is about to overtake Facebook ? Four Your Information. Listen Now.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Biznology

SEPTEMBER 21, 2016

At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Recently it has been very focused on Facebook Live production techniques and tips; we’re working on a mobile production kit for teams to use.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Hubspot

MAY 25, 2011

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? Could they gather all the information they're looking for if they decided to write more in-depth coverage of your business? Don’t bury this information.

PR 28

PR Social Media Media Blogger 28

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Gather information by asking questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Buzz Marketing for Technology

JUNE 23, 2008

I consume a lot of information - all of it, digitally. The second way to use this is to start importing RSS feeds into a private room. They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall).

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Adobe Experience Cloud Blog

MARCH 31, 2011

Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Successful content appeals to the community-oriented atmosphere and offers valuable information that research-oriented viewers crave.

Press 48

Press B2B Marketing Tips B2B 48

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). The RSS feed is: [link]. ” You don’t own Facebook. Eric’s Social Media Stat of the Week: Twitter Getting More Media Coverage Than Facebook.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. kings, church hierarchies and the like) gained the ability to control information and shape brand perceptions more broadly. Media has always been social.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

B2B Marketing Savvy

AUGUST 17, 2009

Other Popular Posts: PR as Sales Collateral Branding Monks/Message Scribes Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. Striking a workable balance while (first) learning (then) gleaning value from Twitter, LinkedIn, Facebook, Digg and Del.ic.ious, et. Of course not, no.

RSS 40

RSS Digg Ideal Customer Profiles Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2009

Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

B2B Marketing Savvy

SEPTEMBER 28, 2009

SEC guidance on the use of Company Websites (Aug 08) is also available, a 41-page report ; this addressed 1) when information posted on a company web site is “public” for purposes of Regulation FD, and 2) company information liability. Social media is not just about Twitter and Facebook. Paying attention is good due diligence.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

B2B Marketing Savvy

SEPTEMBER 22, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. In traditional AR/PR schools this would be a “spokesperson&#. with reviews not optimized for the real-time nature of Twitter communication.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Buzz Marketing for Technology

JUNE 27, 2008

I revel in information. I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. Excellent information.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Buzz Marketing for Technology

OCTOBER 14, 2008

cartoon heart on learning to listen: how pr can join the social media conversation. Blogs as Conduit of Information are blogs that act as the conduit between individual audience members and information or ideas. That is, the blog is the centre of the relationship between the information consumers and information producers.

Conversion 100

Conversion Lead Ranking Enterprise Management Blogger 100

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . Lasyfeed (still in beta): innovative tool to monitor realtime web and information discovery. Other Popular Posts: DIY Media Buying Or Use A Pro ? confused? Mobile platforms, as well.

Tools 40

Tools RSS Statistics Digg 40