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Intent Data is a superpower. Here’s why.

Zoominfo

Just how do businesses with access to so much rich information actually, truly use it to their very individual advantage? Selling points and promises aside, without fully understanding their prospects (i.e. But how does ZoomInfo Intent work? Access to ZoomInfo Streaming Intent is like having a superpower.”.

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

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Intent Data is a Superpower. Here’s Why

Zoominfo

Just how do businesses with access to so much rich information actually use it to their individual advantage? Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. That’d be something. Pretty cool, right?

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First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

By combining buyer intent algorithms with your own company records and continually updating them, you can tap into data you already own to see which accounts are in-market to purchase imminently. This makes it a reliable source for businesses looking to make informed decisions.

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First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

In short, first-party intent data is easily accessible, highly valuable, with little-to-no significant additional costs incurred. By combining buyer intent algorithms with your own company records, and continually updating them, you can tap into data you already own to see which accounts are purchase-ready.

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3 Reasons Sales Reps Leave (And How Intent Data Helps Retention)

Aberdeen

Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting. Wasted Time on Non-Sales Activities. Your salespeople want to spend their time selling.

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Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.