Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
Without validation and understanding that it was the exact changes you made that led to the results, you won’t be able to scale the winning concept to other channels or parts of the site. You can also utilize this tactic to test out a higher-volume keyword in your metadata. Expectation 3: You need a large enough sample size.
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