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3 pointers to navigate the confusing martech marketplace

Martech

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? Over time, it looks something like this: It’s a browser-based content management and web development system.

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Content Operations

ClearVoice

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Here are some tips to help you streamline your content operations process : Utilize a centralized content management system (CMS).

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What the New HubSpot CMS Hub Means for Marketers

SmartBug Media

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

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The Most Secure CMS of 2022

RebelMouse

Inside the Most Secure CMS of 2022 Why RebelMouse Is More Secure Than WordPress WordPress Was Built for a Blogger in Their Pajamas. Open-source CMS platforms like WordPress and Drupal mean everyone has access to your code, and that means your website is completely vulnerable. RebelMouse isn’t a solution for cheap websites.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Forms that don’t work can result in lost leads. You can lay the groundwork for a successful new website launch with steps like a current website audit, goal setting session, and comprehensive work plan. Create a work plan and timeline. You don’t have to start your work plan from scratch, either. Choose a CMS system.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Improved file management within the CRM.