Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. This authenticity didn’t go unnoticed.

Barriers 127

Barriers Brand Identity Branding Content 127

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Also, make sure you use Google Trends alongside other marketing tools.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? As a consumer, it’s likely that you know this already and have given up pieces of your personal information for something in return. As a consumer, it’s likely that you know this already and have given up pieces of your personal information for something in return.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Zoominfo

MARCH 17, 2021

To do so, first make sure your content is highly educational and informative (it should educate consumers about your software and the services you provide). The relevant and informative content you create shouldn’t be bound solely to your website. However, their popularity has made the market more competitive.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Defining your target audience sounds simple, but can be a challenge for marketers. Who uses each network? This post gives you a look at the social media demographics of each network. Social media demographics to inform your brand’s strategy in 2020.

Social Media 121

Social Media Media Viral Marketing Demographics 121

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. We'll distill three key ingredients that go into achieving viral results on TikTok.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Amidst this sea of information, the headline guides readers to the content that matters most. Are you looking for headline examples?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Hubspot

MARCH 26, 2019

billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. While growth hacking has a lot to do with marketing, it isn’t solely about that. Be Data Driven Data and information rule everything these days.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Buffer

APRIL 13, 2023

Experiment and use data to inform strategy. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy. Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Build an audience Going viral on TikTok was an impressive milestone for Figo.

Social Media 108

Social Media Media Business Viral Marketing 108

seo.co

JANUARY 1, 2023

To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. For this reason, the process should be considered an investment in SEO that can extend to social publishing, blog use, paid whitepaper marketing, and much more.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. The total impressions are represented under the Viral tag.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Rev

AUGUST 23, 2023

In an ever-evolving market, this requires frequent fresh approaches to revenue generation. Unlike market-led growth, product-led growth uses the product itself to drive acquisition, expansion, conversion and retention. And the best part, it does it all while minimizing the need for traditional sales and marketing techniques.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

MAY 18, 2022

Inbound connections and network growth. But, you can’t establish thought leadership without a network. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect. Content engagement rate.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Excelsior Research

SEPTEMBER 28, 2022

Make it viral! Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. Digital marketing with the combination of social media is driving the companies crazy by reaching more markets every day. How does it help to reach more markets?

Brand Identity 52

Brand Identity Branding Viral Marketing Social Media 52

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. We spoke with three B2B marketers who are experimenting with and finding success on TikTok.

B2B Marketing 133

B2B Marketing Brand Identity Branding B2B 133

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) This information was important because before they were focused on writing tutorials, which wasn’t what the market really wanted.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Facebook 112

Facebook Ad Exchange Advertising Agencies Mobile Advertising 112

Sprout Social

MAY 15, 2023

You can then analyze the data to uncover insights that will inform your marketing decisions. Track conversations related to your brand across all major social networks and other online sources. This gives you a better understanding of your market and audience, so you know what’s trending and popular.

Tools 108

Tools Brand Identity Branding Enterprise Management 108

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 138

Paid Content Social Media Campaigns Media 138

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). Marketing teams depend on an ecosystem of tools everyday. Many companies prioritize customer service. Integrations vary per vendor and so does the quality.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

OCTOBER 11, 2021

Humour is often the catalyst to help explode your post into something viral. But it’s harder to confirm a link to other popular success metrics, like driving revenue, building brand awareness, breaking into new markets or all of the above. It’s a great organic way to grow your network. . — Jenny Li Fowler, ???

Social Media 141

Social Media Media Top of Funnel Business 141

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123