Martech

MAY 26, 2023

Using natural language processing, AI can analyze customer feedback, social media conversations and market trends to identify patterns and preferences. These insights enable you to create highly targeted and relevant content that resonates with your audience. Have a webinar transcript you want to turn into some social posts?

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

DAGMAR Marketing

APRIL 15, 2022

percent of search terms on Google are long-tail keywords ( Backlinko ). Google’s algorithm, also known as a Google search algorithm, is a methodology that enables Google’s web crawlers to better discover, rank, and list relevant web pages in search results for relevant keyword searches. SEO & Marketing Agency.

Statistics 94

Statistics SEO POS Lead Scoring 94

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Generic marketing blasts just won’t cut it anymore.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Marketing Institute

OCTOBER 30, 2018

Brainstorm to create a list of relevant topics. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. Head over to Answer the Public and type your overarching topic to find a list of long-tail keywords that could fuel your list of ideas. Click To Tweet.

Lead Ranking 103

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 103

SmartBug Media

AUGUST 24, 2022

Your inbound marketing campaign should include a set of steps and tools that will work together to help your company reach your desired marketing goal, such as increased visit-to-lead conversion rate, marketing qualified leads, or total customers. Effective inbound marketing campaigns do not silo strategies.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Goodish Agency

MARCH 10, 2021

Hence, ranking for the industry-specific keywords that bring you free organic traffic seems very relevant if not crucial for your digital marketing strategy in 2021. Furthermore, as the market becomes increasingly saturated and competition increases, companies need to consider their long-tail keyword strategies to ensure growth.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Sharpspring

OCTOBER 15, 2020

But, as time goes by, consumers are becoming experts in email marketing, too. What does that mean for inbound marketing agencies? It means that email marketing does still work – if you can make your emails stand out. Inbound marketing is all about designing experiences which suit the customer – not the brand.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Inbound Marketing Advertising Agencies 52

Huptech Web

SEPTEMBER 23, 2022

Optimization of a PPC campaign revolves around targeting relevant keywords for bids, increasing click-through rates (CTR) while minimizing costs, improving conversion rates, and maximizing returns on investment (ROI). These will be the keywords that will be relevant to your ad campaign, which you will use to generate leads.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

seo.co

APRIL 1, 2021

A keyword tool can help you to figure out what keywords are used, how relevant they are and the amount of traffic they will expect to generate. While searches for primary care doctors tend to get a lot of traffic, there are many ways to search for a primary care doctor, leading to lots of relevant keywords.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

KEO Marketing

OCTOBER 21, 2015

Smart marketers know the value of matching content to align with long-tail keywords and questions. At the same time, you will also enjoy additional SEO benefits because Google favors relevant, high-value content. This is all part of identifying the goals and priorities of your content marketing strategy.

Paid Search Agency 48

Paid Search Agency Long Tail Marketing Advertising Agencies B2B 48

Outbrain

NOVEMBER 26, 2019

Now, down to business: here are three advanced Google Analytics hacks to help you power up your Outbrain Amplify campaigns: Outbrain + Remarketing lists for search ads (RLSA): Increase value from long-tail keyword bids. Hack #1: Outbrain + Remarketing lists for search ads (RLSA) – Increase value from long-tail keyword bids.

Marketing Analytics Tools 38

Marketing Analytics Tools Analytics Long Tail Marketing Google 38

The Lead Agency

MARCH 10, 2019

To deliver the most relevant search results for an individual, Google uses a number of other factors besides the keywords to determine what it thinks the person is looking for. On-site content should account for this by optimizing for relevant, long-tail keywords. The days of boring, keyword-stuffed content are long gone.

SEO 48

SEO Marketing & Strategy Long Tail Marketing SERP 48

Hubspot

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Over time, you can become more confident and/or aggressive in how you target keywords, but don't forget to ensure that the keywords you're targeting are relevant to your business and your website as a whole.".

Keywords 99

Keywords Paid Search Agency Google Ads 99

accelerate agency

DECEMBER 7, 2021

It does so for users with more accurate and relevant search results, but for those who’ve worked hard to secure top slots in SERPs, it can bring all their hard work crashing down. Featured snippets are chosen according to the relevance of the entire website from which they’re taken to the search query at hand.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

It does so for users with more accurate and relevant search results, but for those who’ve worked hard to secure top slots in SERPs, it can bring all their hard work crashing down. Featured snippets are chosen according to the relevance of the entire website from which they’re taken to the search query at hand.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

It does so for users with more accurate and relevant search results, but for those who’ve worked hard to secure top slots in SERPs, it can bring all their hard work crashing down. Featured snippets are chosen according to the relevance of the entire website from which they’re taken to the search query at hand.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

JANUARY 4, 2021

The search engine uses anchor text to determine the relevance of your pages. The two also combine when it comes to Google assessing the relevance of your pages. Thanks to latent semantic indexing , Google are able to recognise the relevance of anchor text to a subject even if it doesn’t use an exact keyword. Ensuring Relevance.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

accelerate agency

MAY 2, 2020

That content needs to be refreshed and added to on a regular basis to ensure it’s relevant. You can almost certainly find ones that are relevant to your niche. You can draw that information into your wider keyword research to develop topics and long tail keywords that will really deliver for you.

Social Media 52

Social Media SEO Media SERP 52

PureB2B

APRIL 21, 2017

With this actionable intent data, brands can personalize marketing future marketing efforts to increase relevance and value overall. They might then search for “content marketing agencies” and look for “reviews,” “benefits,” and “recommendations” to help them find and choose a specific solution. Using Buyer Intent.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Outbrain

JANUARY 21, 2019

This is the process of sorting the web pages in descending order of their relevance to the search questions. The best way to do this is with long tail keywords. Long tail keywords are phrases consisting of three or four words. Choose only high-quality and relevant websites for linking.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

accelerate agency

APRIL 23, 2021

It’s not like content marketing targeting long tail keywords for organic search traffic. That means a much better ROI for retargeting than many marketing alternatives. The only difference comes when you choose the audience for the relevant ad set. They know something about your company and what you offer.

Paid Search Agency 52

Paid Search Agency Ads Work Management Marketing Management 52

PureB2B

APRIL 21, 2017

With this actionable intent data, brands can personalize marketing future marketing efforts to increase relevance and value overall. They might then search for “content marketing agencies” and look for “reviews,” “benefits,” and “recommendations” to help them find and choose a specific solution. Using Buyer Intent.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

seo.co

OCTOBER 7, 2021

is a content marketing agency, I can easily guess that my target audience might search for “content marketing agency,” or perhaps one or more of the following variations of that keyword: Content marketing services. Digital marketing services. Digital marketing services. For example, since SEO.co

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. So, why is this happening?

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

accelerate agency

MAY 24, 2023

You can also find relevant reporters or bloggers to connect with based on those that have already linked to your website. Are your keywords not relevant to what they were searching for? Some focus on certain areas of SEO, such as targeting long-tail keywords or searching a website’s backlinks.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

NOVEMBER 13, 2023

If a user is searching for “ best content marketing agencies ,” a rich answer snippet showcasing your services, client testimonials, and a compelling video can make all the difference. Video Source: Google Search Central Our tip: Make sure your headings are descriptive and contain relevant keywords.

Features 238

Features Marketing Agencies 2 Dwell Marketing Agencies 1 238

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. You simply repeat the targeted search query as an H2 subheading and then follow with the relevant steps. Optimize the description box with some relevant long tail keywords.

CTR 50

CTR Features Organization SERP 50

accelerate agency

MAY 24, 2021

You can also find relevant reporters or bloggers to connect with based on those that have already linked to your website. Are your keywords not relevant to what they were searching for? Some focus on certain areas of SEO, such as targeting long-tail keywords or searching a website’s backlinks. .

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Why Do You Need a PPC Management Agency? Top 10 Paid Search Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

accelerate agency

JULY 20, 2020

You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics. You will want to think about how relevant content is to the site or company’s niche. Building a customer persona is a good way to do this. We’re talking mostly about the discernible quality of that content.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Directive Agency

JULY 7, 2017

In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. This way, while we were still creating content to rank for keywords, we knew they were more relevant to our ideal end customer. Consider the Medium of Your End Reader.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign. You focus on long-tail keywords, optimize for Google’s featured snippet, optimize for voice search and create quality content. Focus on Long-Tail Keywords.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Hubspot

JANUARY 21, 2016

Perhaps yes, however the majority of companies you likely admire (B2B, B2C, local, national or global) have actual, dedicated and growing marketing budgets. So for marketing success in 2016, you first must commit to making an actual marketing investment. 4) Align your sales and marketing strategies.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Bluetext

MARCH 25, 2020

SEO is a method to optimize your website to receive organic traffic , while SEM is a way to funnel in relevant traffic from search engines by buying paid or sponsored ad listings. . Use your main keywords along with related long-tail keywords in the first few paragraphs of the page.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Single Grain

JUNE 14, 2023

This auction-based model relies on bids on specific keywords or phrases to determine which ads are displayed in search engine results or on relevant websites. Adding negative keywords can refine your targeting and ensure your ads are shown to a more relevant audience, increasing the chances of attracting qualified clicks.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Bluetext

AUGUST 8, 2019

SEO is a method to optimize your website to receive organic traffic , while SEM is a way to funnel in relevant traffic from search engines by buying paid or sponsored ad listings. . Use your main keywords along with related long-tail keywords in the first few paragraphs of the page.

Paid Search Agency 20

Paid Search Agency Design Marketing Websites SEO 20